John Gafford

So, you know, obviously there, you know, from what I understand, just from the guys I know in the business, obviously there was a void in that late night space was really cheap.

You could buy it really inexpensively.

And then, and then you started there.

What got you into that first space?

Yeah.

Oh my gosh.

Oh my gosh.

You know, it's funny you say that about Federal Express.

It wasn't back then.

That's still today.

I mean, we teach in business relationship sales that if you want something open, FedEx it.

Because that white envelope gets open.

So obviously your, your life changes exponentially from, you have a good copywriting business.

You're doing direct mail.

That's going on.

Did you become your persona?

Or were you able to stay grounded?

Well, I think what I meant to say was, you know,

one of the things where people get themselves in peril in general is when their identity starts to become wrapped up in what they do or who they are.

Um, it stops becoming their identity ceases to exist in things that are within their own personal control.