John Gafford

So yes, that is a skill set in itself.

Yes.

Yeah.

I think a lot of people don't realize, but you really should try to stay at about a sixth or seventh grade level.

Yeah.

How important is communication?

tonality and what you do and what you teach people.

And how important is that?

Yeah.

One of my biggest issues is I speak very quickly.

And, um,

I listen very quickly too, which is good, but it's a problem.

So, you know, with me and I tell people this story, sometimes it's like, you know, I was coaching some agents and one time and this guy stood up and we were talking about tonality on the phone and he stood up and he said, can I ask you a question?

And I said, this is a little bit of an older gentleman.

I said, sure.

And he said, what do you say when people immediately, even after the first couple of seconds, ask if you can call them later?

And I said, A, that doesn't happen to me, but I can tell you why it happens to you.

He said, why?

And I said, do you hear how quickly I speak?

He said, yes.