John Gafford

So stop drifting along, escape the drift, and it's time to start right now.

back again back again for another episode of like it says in the opening the show that gets you from where you are to where you want to go and today beaming into the studio from the sunny sunny shores of fort myers florida but originally starting out the very cold part part of the world in toronto this is a canadian media entrepreneur and behavioral science expert

He is the author of the book, The Divided Brain, Help Make Sense of What Doesn't Make Sense.

And he's here to talk about how to understand human psychology in a way that can help you both personally and with your business.

Ladies and gentlemen, welcome to the program.

This is Paul Larcher.

Paul, how are you?

I'm great.

It's Paul Larch, but that's close enough.

Then you know what?

Nope.

Nope.

We're starting again because that is not good enough.

Oh, I should have told you that earlier.

No, no.

Normally that's my fault.

Normally I have a pronunciation on here and I don't have one today for some reason.

Here we're going to start again.

So here we go.

So Stu, this will be take two on this.