Menu
Sign In Search Podcasts Libraries Charts People & Topics Add Podcast API Blog Pricing

John Gafford

👤 Speaker
16394 total appearances

Appearances Over Time

Podcast Appearances

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

And now I'm saying like, oh, wow, I should probably, I need to split this off into its own entity.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

It needs to be its own thing.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

I need my own personal branding stuff.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

I got to drive real estate stuff.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

I got to drive mortgage stuff.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

I mean, all these different companies we have kind of need their niche.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

It's got to get more niche.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

You can't be broad anymore like this.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

And you can't have a one size fits all for what you do.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

But I have a question, which is it was always a real challenge to move subscribers from audio podcasts into video.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

It was really, I've been doing this for four years and it's really difficult to move them from one platform to the other.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

And now it's a totally separate demographic.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

People don't listen to audio podcasts.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

Don't go to YouTube.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

It's really weird.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

But what I found is now that you've got like Spotify adding video and Apple adding video and having that video podcast, and now YouTube is coming the other way where these are podcasts now.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

Yep.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

There's really a blending of the two.

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

So-

Escaping the Drift with John Gafford
From Rock Bottom to Reinvention – Tamara Thompson’s Turning Point

My question to you is as somebody that's doing this at a very high level, are you more concerned with, or do you think the future is more the video views or the audio?