John Gafford

Amen.

Amen.

Yeah.

There's so many different factors.

There is.

It's funny.

I talked about this the other day and I've got, you know, you do this long enough.

You make a lot of friends that do it as well because we share guests and do stuff and blah, blah, blah.

And it's the one thing I will, I will refuse to do.

And I've seen a lot of my friends do it is not going to just like go for shock value, chasing clicks, not going to do it.

Like my number one shared YouTube or Instagram thing ever, um, was Kelsey, was Kelsey Sharon talking about, um, talking about self-assisted suicide in Canada.

Right.

And it was a part, it was part of a much greater conversation.

And it was just a very, yeah, it was really, it was really like, whoa, clip, right?

Like, wow.

And that's my most watched thing.

And yeah,

Like the tendency would be to be like, oh, well, let's go chase something that's shocking along those values, along those lines to try to repeat that process.

And I'm like, look, that was a one-off.

That's not really what I talk about here.