John Gruber

You'd probably have to run through dozens of brands before you get there.

I think that really fuels the primary objection that people have.

Not for me.

I'm interested to hear that.

My take is I think it looks like a nice car.

I do.

Now, does it look like a $650,000 car?

Yeah, that's a good question.

I can't see that.

I mean, number one, I'm not $650,000 car money.

My stuff hasn't gotten bought by open.

Well, yeah, no, no.

I wonder about that, because there were reports.

I forget the numbers.

Of course, I'm going to take it back to Apple, but you can't help but wonder, with Johnny Ives and Mark Newsom's involvement in this, that Apple famously had the Titan project, a decade-long

car project that they ultimately just walked away from and said you know what we're not going to do this uh... but that got pretty far along and there were rumors uh... unsubstantiated i don't think anybody even reported it

There were rumors that at some point when it got to the, hey, we need to make a decision here, we need to shit or get off the pot, that they specced out what the current idea for a car would be, and it was going to be like, I don't know, 200,000 or more cost of goods.

And, you know, figure out what Apple would do with their margins in terms of that.

And it just was not...

Apple branded.