John Gruber

It would be like if the Apple Watch came out and the only ones they made were the solid gold ones that cost $20,000.

I think that calling it paternalistic is the... I know what you're talking about.

Yeah.

But it depends on whether you end up agreeing or disagreeing with what they come up with.

I think from Apple's perspective, it's...

It's more of a, and it really does boil back to that Steve Jobs adage that design isn't what it looks like, design is how it works.

And that's the job of designers.

Certainly in the Apple view of the word, that it's not being a stylist.

A stylist is somebody who can tell you what to wear if you're a person, or tell you what to do with your hair.

but you're still the same person, right?

A designer is like, who do you want to be?

Who are you, you know?

And style is part of that, but it's just a part.

And the hard work of design is making those decisions.

And, you know, famously just, you know, it is, it's the greatest,

tech product of all time, probably the greatest consumer product of all time, the iPhone.

And one of the core decisions at the front was no hardware keyboard.

In a world where the difference between, well, actually, all the phones had arrays of buttons, right?

The dumb phones had number pads and the smartphones had Blackberry-style hardware keyboards.

And Steve Jobs just addressed it head on in the introduction event, put pictures up of a Blackberry, a Palm, and I don't know, maybe a Samsung, or I forget what the third one was, and said, look at what they do.