John Gruber

We're not doing that.

We're gonna make, you know, we're gonna do it with software.

It was the thing that the most knee-jerk reaction from people who were already in the market for quote-unquote Smartphones at the time were like well I can't do this because I spend all day typing messages and emails on my phone And I'm not gonna do it by poking at a touchscreen But it turns out now every you know within a handful of years every single phone worked that way that's a great example of it where

They didn't make two phones.

They didn't make an iPhone that had all screen and they didn't make a second one with a hardware keyboard that took up a third of the front of the face.

Because they were convinced that that was the right way.

And they were right.

The market proved them right.

It's as good an example as any to just sort of exemplify their mindset.

They didn't do it to be paternalistic.

They did it because they thought this is our job to figure this out.

And this is a better way to take advantage of the limited space that a phone is.

How does that apply to AI?

We obviously haven't seen that from them yet.

And so in some ways, I would say this is, it's like if you write about football, every single year come January, you start saying this is gonna be the biggest Super Bowl of all time.

This is a big WWDC, though.

It really is.

Because two years ago was the one where they announced the first crack at quote unquote Apple intelligence that did not pan out.

And didn't pan out in a way that they had to announce in March last year.

So that last year's WWDC, and said this is going to be postponed a full year, effectively.