John Gruber

Right, and when they did that, and again, we're not lawyers, we're not judges, but even as a layperson,

That was kind of obvious that that was false advertising.

When they announced their settlement a couple weeks ago on that case, that was really one of the least surprising settlements of all time because it was like, you showed a TV commercial that it would do a thing, and it still, now a year later, doesn't do the thing.

Isn't that false advertising?

But then last year's WWDC, in hindsight, is kind of weird.

Two years ago, they announced all of this Apple intelligence stuff, the most ambitious aspects of which still have yet to ship.

Then last year, they were in interregnum between the year before where they announced it, but they'd already said all that stuff is coming next year, so they kind of got a free pass.

for a very AI-light WWDC that was excusable because they already got over the excruciating, hey, we're not ready to announce that stuff we announced last year.

But now it's 2026 and it's time to show their cards.

Honestly, it seems like they've done a pretty good job keeping it under wraps, what they have, right?

They've announced the deal with Google.

Very unusual to have, like, a white-label version of Gemini that won't be called Gemini.

It's just going to be used for Apple's foundation models that are built in.

And there's some rumors from Mark Gurman, of course, at Bloomberg, saying that they're going to have a sort of app store for AI agents, but I, you know...

I think it's probably just going to be ChatGPT and Claude and Gemini to be the sort of smarter layer on top of Siri.

Well, I think that effectively

they don't want to talk about the fact that it's Gemini technology that's going to be Siri, right?

And they're not going to call that Gemini.

They've gotten that announcement out of the way, and that's Apple's foundation models.

And if you don't have a Google account or don't use a Google account and don't want to use Gemini, you'll never encounter the word Gemini, right?