John Gruber

So that I can ask questions about it.

And vice versa.

Right, and it's a blessing and a curse.

There's positives and negatives, but Apple has a Disney-like brand where they are overly family-friendly.

One of my favorite examples of that is my son's now just graduated college, actually, but when he was younger, we used to go on the Disney cruise ships.

There you go.

Thank you.

That's good.

Disney cruise ships.

The Disney cruises are super kid friendly.

Sure.

But they're the only major cruise line in the world that does not have a casino on the ship.

So no good for daddy.

And they find the middle ground.

They do serve alcohol, but there's no casino on a Disney cruise ship because it's off-brand for them.

And who knows how that'll change.

ESPN is a Disney property and is certainly all in on sports.

But Apple has a similar problem, and especially it comes to a head.

With the phone and with the mobile revolution, they navigated this spectacularly well with the App Store,

where there's all sorts of third party apps that provide and do things that Apple itself would not want to be a part of, but they can sell through the store and take 30 or 15% from.