John Gruber

It's a perfect example because Apple's never going to get a number that goes up because you encountered that problem.

There is no number that's going to land in front of Craig Federighi's dashboard of problems with Apple software that says, Jordy Hayes had problems adding somebody to a FaceTime today.

But you did.

And that's the sort of thing, it's getting away from...

when Steve Jobs was there and was not just the CEO of the company, but the number one user of the products, right?

And if that happened to Steve Jobs, that would get fixed, that would start getting fixed the next day, right?

If he had problems adding somebody to a FaceTime call, all of a sudden that would be the biggest problem in the world, right?

Searching an iMessage technically works, but

It is sort of like the way that putting two empty soup cans and tying a piece of string and holding it taut that you can talk to somebody through the can.

It does work because the audio goes through the string and goes to the can on the other side.

But that's not what people think of when they think of talking on the telephone, right?

And the way that you search an iMessage and the way that you get results in the sidebar is not the way people think of search.

People think of, hey, I was talking to somebody about this one word and it was just a month ago.

Just show me the goddamn message where I was searching for that word.

And I think that's the sort of...

just sort of opinionated from the top thinking that was there because Steve Jobs was running the company and Tim Cook just isn't that type of person.

And the company has taken on, as a company, more of the personality of Tim Cook.

That's the nature of leadership, right?

The organization tends to take on the personality of the person leading it.

Absolutely, and that's, for example, Tim Cook loves numbers, and so something like, hey, how many times a week do apps crash?