John Jantsch
speaker
116 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
John Jantsch’s voice in public audio — every appearance, attributed to the second.
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Appearances
What it's really going to do, I think, is it's going to require us as marketers to spend more time in some of these, figure out where our clients are searching, where they are getting their answers now, and spend more time in some of those places.
Reddit is another one that I'm afraid people are going to have to invest in spending some time on because a lot of questions that people have are coming out of Reddit content. It all really leads to marketing is just going to get harder.
Yeah, sure. Quora is good. You know, again, the problem with a lot of those sites is you got to invest a lot of time and energy to have any kind of impact on them.
I haven't really done much with Fiverr, but we have used Upwork to place a lot of marketing folks in our clients. And if you do a good job of...
writing the you know job description writing requirements you know analyzing the people we've had really great um luck finding some very talented people who in a lot of cases wanted a certain situation they wanted to be able to take their kids to school and pick them up from school so you know a traditional job wasn't going to work for them but 20 hours a week they were you know very
Very experienced, very talented, not that expensive. And so we've we've had a lot of luck. If you you've got to spend time investing up front in finding the right person and interviewing and hiring the right person and then training the right person. But that's like any you're not going to have success probably in any position without doing that.
Your first point is absolutely correct. I mean, if it's just a one-off thing, you probably can find a lot of people to do it. And if cost is a big factor.
But if you want to have any kind of long-term relationship with somebody because you're going to have this need over and over again, we hire a lot of people there part-time that we have probably half a dozen folks we've hired off of Upwork that are now full-time employees. So it's a great place to actually do, you know, it's kind of like, start part time, we'll try you out.
So it's actually kind of nice way to do that as well.
Well, you know, you mentioned the E-Myth. That certainly was one that I read, you know, early on in my career and had a lot of impact. I'm a big fan of Peter Drucker. He doesn't necessarily write for the home services. He was a management consultant that worked with very large companies, but he was very systems driven.
And I'm a, you know, that's really been a big influence on me is the idea that marketing is a system and, you know, we've got to think about it that way and not as just some, you know, group of random acts.
Sure. Well, I've got tons of resources as well as just descriptions of what we do, how we work with folks. It's all at ducttapemarketing.com. That's D-U-C-T-T-A-P-E marketing.com. That's the best place to go.
So we talked a little bit about AI, and I'm not a fan of just like, oh, AI hype, it's going to change the world. But it is going to dramatically impact technology. how we go to work, who we hire, how we manage, how we lead. Um, and so, you know, don't, don't take a nap on it, um, and say, Oh, I'll figure it out once it, you know, once it gets here, you know, it's here.
Um, and it's changing, you know, how you bid, it's changing how you manage all the processes in your business. It's certainly changing, uh, marketing. So, um, Look at it, study it, take some lessons, take some classes, not because you want AI to run your business, but so that you can actually understand the full potential.
I mean, maybe initially people will feel that way, but I think ultimately AI is going to be plumbing. I mean, it's going to be built into everything. You know, every everything that we do in marketing will have an AI interface. You know, every every bit of software that we all use to run our companies today will all be run by AI.
Half of it will go away, quite frankly, because there's a lot of redundancies in that. So it's just going to be baked into everything. And so, you know, I don't think there's this risk that if you don't master AI and be like a first mover that you're you're toast. But I think initially there will be some pretty significant strategic advantages to the folks that are out front.
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