The Art of Building Trust in Marketing with John Jantsch
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What is the focus of The Art of Building Trust in Marketing?
You know, so many people think marketing stops when you get the sale. To me, you know, the real opportunity is after you get the sale to focus intentionally on all the ways that you can upsell and retain customers and, you know, get them to be kind of your new lead generation sales force.
welcome to the home service expert where each week tommy chats with world-class entrepreneurs and experts in various fields like marketing sales hiring and leadership to find out what's really behind their success in business now your host the home service millionaire, Tommy Mello.
Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text notes, N-O-T-E-S to 888-526-1299. That's 888-526-1299.
And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview. All right, guys, welcome back to the Home Service Expert. Today, I got John Jantz with me. He's an expert in small business marketing, business consulting, and search engine optimization. He is the founder and president of Duct Tape Marketing. He's done a lot of stuff, Spark Lab Consulting, Tradeful, Podcast Bookers, a lot of great stuff on here.
He's built, he's been a trusted advisor to small and medium-sized businesses for more than 30 years, specialized in marketing strategy, consulting, and advertising. He's also the author of seven books, including Duct Tape Marketing, The Referral Engine, and the host of Duct Tape Marketing Podcast. His blog is recognized by Forbes as one of the top five for small business marketing. Yeah, here he is. John, how are you, brother?
I'm doing great. You know, you stick around long enough, your bio and all that stuff just gets longer, doesn't it?
Yeah, no, absolutely. You know, there's in business. One of my mentors, Al Levy, taught me there's two things that the owner should never stop doing and paying attention to. And that's know the financials like the back of their hand and marketing and marketing by far, by far more than sales, more than anything for me. Marketing is everything. I love marketing.
Yeah, and I'm sure you've seen it. I see it all the time, how many business owners don't really feel like they understand marketing, so they just kind of abdicate it to an agency or something. It's really how you kind of find yourself spending a whole bunch of money not knowing what you're getting for it.
Why is post-sale marketing crucial for businesses?
Yeah, no, it's interesting because I was talking about greenfield growth versus everybody and their brother right now is talking about greenfield growth. And I'm kind of skeptical for most companies talking about it because I asked them, how big are you in your own market? How much market penetration do you have? And if they're not above like 20, 30, 40 million, depending on the industry, what's the point of expansion? But let's just start out a little bit, John, by you started this company in 1986, right? Tell us a little bit about your history, why you got into business, what you're excited about in the future.
How did John Jantsch start Duct Tape Marketing?
So, you know, I went to work it right out of college actually for an ad agency and I really enjoyed it, but I was like, eh, you know, I want to do my own thing. Anybody, any dummy can run a business. So I, you know, jumped out with any real plan. I knew I could hustle work and that's what I did. You know, I got some big clients, little clients, big projects, little projects. I got a couple, ironically, remodeling contractors, smaller businesses, kind of some of the folks you work with. And I really enjoyed working with them, but they were hard. I've been sort of classically advertising agency, big budget trained. A lot of small businesses certainly don't have the budgets, but don't even really have the attention span for marketing. And so I really said to myself,
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Chapters
8 chapters
1
What is the focus of The Art of Building Trust in Marketing?
0:00–3:00
2
Why is post-sale marketing crucial for businesses?
3:00–3:39
3
How did John Jantsch start Duct Tape Marketing?
3:39–7:38
4
What sets Duct Tape Marketing's approach apart?
7:38–14:54
5
How can small businesses create effective marketing strategies?
14:54–23:40
6
Why is building trust essential in marketing?
23:40–29:52
7
How can entrepreneurs balance self-reliance and external advice?
29:52–39:41
8
What are some practical steps for small business growth?
39:41–53:32
Speakers
2 identifiedMore from The Home Service Expert Podcast
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