John Jantsch

You know, so many people think marketing stops when you get the sale. To me, you know, the real opportunity is after you get the sale to focus intentionally on all the ways that you can upsell and retain customers and, you know, get them to be kind of your new lead generation sales force.

You know, so many people think marketing stops when you get the sale. To me, you know, the real opportunity is after you get the sale to focus intentionally on all the ways that you can upsell and retain customers and, you know, get them to be kind of your new lead generation sales force.

I'm doing great. You know, you stick around long enough, your bio and all that stuff just gets longer, doesn't it?

I'm doing great. You know, you stick around long enough, your bio and all that stuff just gets longer, doesn't it?

Yeah, and I'm sure you've seen it. I see it all the time, how many business owners don't really feel like they understand marketing, so they just kind of abdicate it to an agency or something. It's really how you kind of find yourself spending a whole bunch of money not knowing what you're getting for it.

Yeah, and I'm sure you've seen it. I see it all the time, how many business owners don't really feel like they understand marketing, so they just kind of abdicate it to an agency or something. It's really how you kind of find yourself spending a whole bunch of money not knowing what you're getting for it.

So, you know, I went to work it right out of college actually for an ad agency and I really enjoyed it, but I was like, eh, you know, I want to do my own thing. Anybody, any dummy can run a business. So I, you know, jumped out with any real plan. I knew I could hustle work and that's what I did. You know, I got some big clients, little clients, big projects, little projects.

So, you know, I went to work it right out of college actually for an ad agency and I really enjoyed it, but I was like, eh, you know, I want to do my own thing. Anybody, any dummy can run a business. So I, you know, jumped out with any real plan. I knew I could hustle work and that's what I did. You know, I got some big clients, little clients, big projects, little projects.

I got a couple, ironically, remodeling contractors, smaller businesses, kind of some of the folks you work with. And I really enjoyed working with them, but they were hard. I've been sort of classically advertising agency, big budget trained. A lot of small businesses certainly don't have the budgets, but don't even really have the attention span for marketing. And so I really said to myself,

I got a couple, ironically, remodeling contractors, smaller businesses, kind of some of the folks you work with. And I really enjoyed working with them, but they were hard. I've been sort of classically advertising agency, big budget trained. A lot of small businesses certainly don't have the budgets, but don't even really have the attention span for marketing. And so I really said to myself,

I got to figure out how to work with these guys because I really enjoy working with the owner of the business who's writing the check to pay you. For me, it was just a lot more fun. So I created at that point, I said, look, I can't do this the traditional way. So I said, look, I'm going to create a system where I can walk into somebody and say, look, Here's what I'm going to do.

I got to figure out how to work with these guys because I really enjoy working with the owner of the business who's writing the check to pay you. For me, it was just a lot more fun. So I created at that point, I said, look, I can't do this the traditional way. So I said, look, I'm going to create a system where I can walk into somebody and say, look, Here's what I'm going to do.

Here's what you're going to do. Here are the results we hope to get. Here's what it costs. You want it or not? And I found out pretty quickly they did want it because still today, I think one of the hardest things for a lot of businesses to do is to buy marketing services.

Here's what you're going to do. Here are the results we hope to get. Here's what it costs. You want it or not? And I found out pretty quickly they did want it because still today, I think one of the hardest things for a lot of businesses to do is to buy marketing services.

um you know they're all over the place there's some new new hot thing you know this week and so they they really get um confused and so so the fact that somebody was going to come in and say look we're going to we're going to install a marketing system it's going to start with strategy before tactics and and you're going to know what it's going to cost i think was kind of music to their ears and so i i built my practice pretty quickly that way and then uh um started attracting uh

um you know they're all over the place there's some new new hot thing you know this week and so they they really get um confused and so so the fact that somebody was going to come in and say look we're going to we're going to install a marketing system it's going to start with strategy before tactics and and you're going to know what it's going to cost i think was kind of music to their ears and so i i built my practice pretty quickly that way and then uh um started attracting uh

other agencies who saw what I was doing and said, hey, we want to do that as well. It actually coincided with my first book, Duct Tape Marketing, where I basically describe my system. And so today we have about 400 agencies that we've licensed the Duct Tape Marketing system to. That use our methodology and then I do still have the agency.

other agencies who saw what I was doing and said, hey, we want to do that as well. It actually coincided with my first book, Duct Tape Marketing, where I basically describe my system. And so today we have about 400 agencies that we've licensed the Duct Tape Marketing system to. That use our methodology and then I do still have the agency.

And so we work with, you know, dozens of small to midsize clients, kind of almost as their fractional CMO is what we've started to characterize it as.

And so we work with, you know, dozens of small to midsize clients, kind of almost as their fractional CMO is what we've started to characterize it as.