John Jantsch

Well, I still sometimes wonder, but so few marketers do this. It really still is a differentiator. I mean, if somebody hires us, somebody comes to us and says, I need a website. We're like, yes, you do. But first we're going to develop a marketing strategy. We're going to truly understand your ideal client.

Well, I still sometimes wonder, but so few marketers do this. It really still is a differentiator. I mean, if somebody hires us, somebody comes to us and says, I need a website. We're like, yes, you do. But first we're going to develop a marketing strategy. We're going to truly understand your ideal client.

we're going to actually create a message that not only resonates, but promises to solve a problem for that ideal client. We are going to create a complete end to end customer journey from the time somebody gets to know you to the time they become an advocate. And we're going to pick the tactics that make only the most sense for attracting that ideal client. So with that kind of framework,

we're going to actually create a message that not only resonates, but promises to solve a problem for that ideal client. We are going to create a complete end to end customer journey from the time somebody gets to know you to the time they become an advocate. And we're going to pick the tactics that make only the most sense for attracting that ideal client. So with that kind of framework,

we can look out and say, okay, here's what the next 60, 90, 120 days needs to look like. Then we're going to move to the next stage and we can tell you what the next 60, 90, 120 days need to look like based on what we've got accomplished, based on where you're trying to go with your business.

we can look out and say, okay, here's what the next 60, 90, 120 days needs to look like. Then we're going to move to the next stage and we can tell you what the next 60, 90, 120 days need to look like based on what we've got accomplished, based on where you're trying to go with your business.

And so just coming at it from that approach, rather than what most marketers do is they walk in and say, what do you need? Sure, we do that. Here's what it costs. And, you know, I'm sure that your listeners are a lot smarter than a lot of business owners, but most business owners don't know what they need.

And so just coming at it from that approach, rather than what most marketers do is they walk in and say, what do you need? Sure, we do that. Here's what it costs. And, you know, I'm sure that your listeners are a lot smarter than a lot of business owners, but most business owners don't know what they need.

So the idea that you're going to let them tell you what as a marketer, as a marketing agency, what they need is kind of silly. And so the fact that we come in and very much direct, we bring leadership to the organization.

So the idea that you're going to let them tell you what as a marketer, as a marketing agency, what they need is kind of silly. And so the fact that we come in and very much direct, we bring leadership to the organization.

uh we bring a plan and a strategy for you know what the next year of growth is going to look like um is is still today a to me it's the only way to do it but still today a great differentiator

uh we bring a plan and a strategy for you know what the next year of growth is going to look like um is is still today a to me it's the only way to do it but still today a great differentiator

Yeah. So yeah, we, we, you know, first thing we want to do is establish a baseline. Where are they today? What have they been doing? What's worked? What's not worked? What do they need to keep doing? What do they need to stop doing? That's like phase one. And then we have very much, we have actually, we call it the customer success track. We have stages for that.

Yeah. So yeah, we, we, you know, first thing we want to do is establish a baseline. Where are they today? What have they been doing? What's worked? What's not worked? What do they need to keep doing? What do they need to stop doing? That's like phase one. And then we have very much, we have actually, we call it the customer success track. We have stages for that.

And each of those stages have milestones. You mentioned Google business page. They haven't claimed that that's in the foundational stage. You know, we're going to make sure that, you know, milestones accomplished. Because we know that if we get, say, that foundation, all those milestones, all those things, boxes checked in the foundation stage, then we can actually move them to the next stage.

And each of those stages have milestones. You mentioned Google business page. They haven't claimed that that's in the foundational stage. You know, we're going to make sure that, you know, milestones accomplished. Because we know that if we get, say, that foundation, all those milestones, all those things, boxes checked in the foundation stage, then we can actually move them to the next stage.

So a lot of times people will come to us and they say, run ads for us so we can generate more leads. Well, your website's terrible. If we spend money and send people to your website, all you're going to do is waste money. So first, we've got to fix the website. First, we have to figure out how to convert leads. Then we can actually start spending money.

So a lot of times people will come to us and they say, run ads for us so we can generate more leads. Well, your website's terrible. If we spend money and send people to your website, all you're going to do is waste money. So first, we've got to fix the website. First, we have to figure out how to convert leads. Then we can actually start spending money.

We run people through those stages because we know that if we get their foundation fixed, we know what the promise is now of being able to generate leads. And then we can move to the next stage, being able to convert more of those leads. Then we can move to the next stage, actually turning more of those clients into repeat clients and referral clients.

We run people through those stages because we know that if we get their foundation fixed, we know what the promise is now of being able to generate leads. And then we can move to the next stage, being able to convert more of those leads. Then we can move to the next stage, actually turning more of those clients into repeat clients and referral clients.