John Jantsch
speaker
116 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
John Jantsch’s voice in public audio — every appearance, attributed to the second.
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Appearances
And so there is a linear kind of process to this that we move people through. We don't just come in and say, we're going to do SEO every month for the rest of your life.
Yeah, I mean, we're fairly agnostic to that. I mean, I'm not going to come in somebody that's using HubSpot and spend $50,000 installing it and say, no, you got to switch to ours. But if somebody, and shockingly, a lot of businesses don't use a CRM where they're using like BuilderTrend or something that,
know really doesn't have marketing functionality in it um we'll switch them to something like active campaign i mean they need they need something that they will help you know they can have pipeline uh that they can send emails uh they can actually use forms and people can sign up for things so they need a basic you know marketing automation uh crm platform uh there are probably a dozen that that would do the trick
Yeah, yeah, I'm with you. I mean, the BBB has been around forever and, you know, it's I don't know what value it has. But but frankly, that's just an example of what we call a trust marker. So, you know, having, you know, whether, you know, let's say you belong to Nary or, you know, a local chapter of of your chamber or something.
I mean, just having a lot of those trust building elements goes and then just communicating them goes a long way for that. That buyer today is out there. They're out there doing their own research. They're out there kicking the tires, looking at who's out there, looking at who's got social proof, looking at who's got reviews before they ever really call us or fill out a form on our website.
So as much as we can do to, you know, make our online and offline presence, you know, build trust is really, I think, one of the core jobs of marketing today.
Yeah.
Well, I think it's really important, frankly. I mean, you know, a lot of people can take that maybe too far. But just having something that says, here's who we are. Here's who we are consistently. You know, we've been around for a long time. Again, a lot of the brand component really just goes towards building trust.
The fact that they've seen your trucks around, they see your yard signs everywhere.
um you know those are all things that that go a long way towards somebody saying well yeah we should just call them because other people seem to you know be calling them reviews another great example um that you know are for home services businesses absolutely crucial you know uh you've probably made a decision about whether or not to call somebody based on you know they've got 3.4 stars as opposed to 4.5 stars a lot of us are making that decision every single day
Oh, yeah, sure, sure.
Yeah. I mean, it's tough when somebody is just getting started, you know, because you need to hustle and get some business. But particularly as an organization grows, starts to grow. And, you know, because as you said, those things cost a lot of money. There's no question you can dominate your market by just the fact that people see you everywhere. That goes a long way.
I mean, especially in the home services businesses, you know, we're not filing away, you know, that person that could fix our roof until we need our roof fixed. And, you know, at that point, it's like, who have I heard? Whose trucks have I seen? You know, whose billboards have I seen? What direct mail have I received? That all just keeps us top of mind.
And it's hard sometimes because, you know, you don't have a lot of people driving or calling your business saying, yeah, I saw your billboard and I want you to come on out, right? So it's hard sometimes to measure the impact of that spend.
But I think there's no question increasingly having a sort of an omnipresence in the market is how you really build a lot of trust, but it's also how you stay top of mind.
Yeah. So so just for context, I wrote a book called The Self-Reliance Entrepreneur, which is essentially it's not a marketing book. It is a kind of an entrepreneurial book.
almost self-help book uh you know it has a has daily uh readings uh you know about kind of what it's like to you know it's it's easy to have a lot of self-doubt to you know get down on yourself to you know listen to or watch what i what you see everybody else doing and you know try to follow them so uh the the idea behind that book and really all the messages and that is that
You know, you got to be true to yourself. You got to do what you believe is the right thing and, you know, not not try to. I mean, obviously, there's going to be a lot of people in business that are going to help you that are going to be a part of your success. But you've got to really you've got to have the vision and kind of mission for your business.
And then you got to stay true to it and and not, you know, not sit there and worry every day. Is this going to work?
No question.
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