John Jantsch

And so there is a linear kind of process to this that we move people through. We don't just come in and say, we're going to do SEO every month for the rest of your life.

And so there is a linear kind of process to this that we move people through. We don't just come in and say, we're going to do SEO every month for the rest of your life.

Yeah, I mean, we're fairly agnostic to that. I mean, I'm not going to come in somebody that's using HubSpot and spend $50,000 installing it and say, no, you got to switch to ours. But if somebody, and shockingly, a lot of businesses don't use a CRM where they're using like BuilderTrend or something that,

Yeah, I mean, we're fairly agnostic to that. I mean, I'm not going to come in somebody that's using HubSpot and spend $50,000 installing it and say, no, you got to switch to ours. But if somebody, and shockingly, a lot of businesses don't use a CRM where they're using like BuilderTrend or something that,

know really doesn't have marketing functionality in it um we'll switch them to something like active campaign i mean they need they need something that they will help you know they can have pipeline uh that they can send emails uh they can actually use forms and people can sign up for things so they need a basic you know marketing automation uh crm platform uh there are probably a dozen that that would do the trick

know really doesn't have marketing functionality in it um we'll switch them to something like active campaign i mean they need they need something that they will help you know they can have pipeline uh that they can send emails uh they can actually use forms and people can sign up for things so they need a basic you know marketing automation uh crm platform uh there are probably a dozen that that would do the trick

Yeah, yeah, I'm with you. I mean, the BBB has been around forever and, you know, it's I don't know what value it has. But but frankly, that's just an example of what we call a trust marker. So, you know, having, you know, whether, you know, let's say you belong to Nary or, you know, a local chapter of of your chamber or something.

Yeah, yeah, I'm with you. I mean, the BBB has been around forever and, you know, it's I don't know what value it has. But but frankly, that's just an example of what we call a trust marker. So, you know, having, you know, whether, you know, let's say you belong to Nary or, you know, a local chapter of of your chamber or something.

I mean, just having a lot of those trust building elements goes and then just communicating them goes a long way for that. That buyer today is out there. They're out there doing their own research. They're out there kicking the tires, looking at who's out there, looking at who's got social proof, looking at who's got reviews before they ever really call us or fill out a form on our website.

I mean, just having a lot of those trust building elements goes and then just communicating them goes a long way for that. That buyer today is out there. They're out there doing their own research. They're out there kicking the tires, looking at who's out there, looking at who's got social proof, looking at who's got reviews before they ever really call us or fill out a form on our website.

So as much as we can do to, you know, make our online and offline presence, you know, build trust is really, I think, one of the core jobs of marketing today.

So as much as we can do to, you know, make our online and offline presence, you know, build trust is really, I think, one of the core jobs of marketing today.

Yeah.

Yeah.

Well, I think it's really important, frankly. I mean, you know, a lot of people can take that maybe too far. But just having something that says, here's who we are. Here's who we are consistently. You know, we've been around for a long time. Again, a lot of the brand component really just goes towards building trust.

Well, I think it's really important, frankly. I mean, you know, a lot of people can take that maybe too far. But just having something that says, here's who we are. Here's who we are consistently. You know, we've been around for a long time. Again, a lot of the brand component really just goes towards building trust.

The fact that they've seen your trucks around, they see your yard signs everywhere.

The fact that they've seen your trucks around, they see your yard signs everywhere.

um you know those are all things that that go a long way towards somebody saying well yeah we should just call them because other people seem to you know be calling them reviews another great example um that you know are for home services businesses absolutely crucial you know uh you've probably made a decision about whether or not to call somebody based on you know they've got 3.4 stars as opposed to 4.5 stars a lot of us are making that decision every single day

um you know those are all things that that go a long way towards somebody saying well yeah we should just call them because other people seem to you know be calling them reviews another great example um that you know are for home services businesses absolutely crucial you know uh you've probably made a decision about whether or not to call somebody based on you know they've got 3.4 stars as opposed to 4.5 stars a lot of us are making that decision every single day