John Jantsch

Oh, yeah, sure, sure.

Oh, yeah, sure, sure.

Yeah. I mean, it's tough when somebody is just getting started, you know, because you need to hustle and get some business. But particularly as an organization grows, starts to grow. And, you know, because as you said, those things cost a lot of money. There's no question you can dominate your market by just the fact that people see you everywhere. That goes a long way.

Yeah. I mean, it's tough when somebody is just getting started, you know, because you need to hustle and get some business. But particularly as an organization grows, starts to grow. And, you know, because as you said, those things cost a lot of money. There's no question you can dominate your market by just the fact that people see you everywhere. That goes a long way.

I mean, especially in the home services businesses, you know, we're not filing away, you know, that person that could fix our roof until we need our roof fixed. And, you know, at that point, it's like, who have I heard? Whose trucks have I seen? You know, whose billboards have I seen? What direct mail have I received? That all just keeps us top of mind.

I mean, especially in the home services businesses, you know, we're not filing away, you know, that person that could fix our roof until we need our roof fixed. And, you know, at that point, it's like, who have I heard? Whose trucks have I seen? You know, whose billboards have I seen? What direct mail have I received? That all just keeps us top of mind.

And it's hard sometimes because, you know, you don't have a lot of people driving or calling your business saying, yeah, I saw your billboard and I want you to come on out, right? So it's hard sometimes to measure the impact of that spend.

And it's hard sometimes because, you know, you don't have a lot of people driving or calling your business saying, yeah, I saw your billboard and I want you to come on out, right? So it's hard sometimes to measure the impact of that spend.

But I think there's no question increasingly having a sort of an omnipresence in the market is how you really build a lot of trust, but it's also how you stay top of mind.

But I think there's no question increasingly having a sort of an omnipresence in the market is how you really build a lot of trust, but it's also how you stay top of mind.

Yeah. So so just for context, I wrote a book called The Self-Reliance Entrepreneur, which is essentially it's not a marketing book. It is a kind of an entrepreneurial book.

Yeah. So so just for context, I wrote a book called The Self-Reliance Entrepreneur, which is essentially it's not a marketing book. It is a kind of an entrepreneurial book.

almost self-help book uh you know it has a has daily uh readings uh you know about kind of what it's like to you know it's it's easy to have a lot of self-doubt to you know get down on yourself to you know listen to or watch what i what you see everybody else doing and you know try to follow them so uh the the idea behind that book and really all the messages and that is that

almost self-help book uh you know it has a has daily uh readings uh you know about kind of what it's like to you know it's it's easy to have a lot of self-doubt to you know get down on yourself to you know listen to or watch what i what you see everybody else doing and you know try to follow them so uh the the idea behind that book and really all the messages and that is that

You know, you got to be true to yourself. You got to do what you believe is the right thing and, you know, not not try to. I mean, obviously, there's going to be a lot of people in business that are going to help you that are going to be a part of your success. But you've got to really you've got to have the vision and kind of mission for your business.

You know, you got to be true to yourself. You got to do what you believe is the right thing and, you know, not not try to. I mean, obviously, there's going to be a lot of people in business that are going to help you that are going to be a part of your success. But you've got to really you've got to have the vision and kind of mission for your business.

And then you got to stay true to it and and not, you know, not sit there and worry every day. Is this going to work?

And then you got to stay true to it and and not, you know, not sit there and worry every day. Is this going to work?

No question.

No question.