John Jantsch

Well, I think ultimately it is, but you can't do everything right away as much as you'd like to. So ultimately you want to build momentum by adding this one and then this one. I tell you what I've done with a lot of businesses getting started is you go out there and find a couple of players that are serving your same market. So for instance, I had a painting contractor.

Well, I think ultimately it is, but you can't do everything right away as much as you'd like to. So ultimately you want to build momentum by adding this one and then this one. I tell you what I've done with a lot of businesses getting started is you go out there and find a couple of players that are serving your same market. So for instance, I had a painting contractor.

The guy had been around for a long time, but he started his own practice or his own business. And so I had a couple other clients, electrical contractor and an HVAC contractor. And so I went to them and said, look, these guys do great work. Why don't you guys co-market together?

The guy had been around for a long time, but he started his own practice or his own business. And so I had a couple other clients, electrical contractor and an HVAC contractor. And so I went to them and said, look, these guys do great work. Why don't you guys co-market together?

So what we did is we came up with a flyer, for lack of a better term, that every technician, when they went into a house, would actually pass out this flyer. And it had all three of the company's info on it and a coupon. you know, for giving them a call.

So what we did is we came up with a flyer, for lack of a better term, that every technician, when they went into a house, would actually pass out this flyer. And it had all three of the company's info on it and a coupon. you know, for giving them a call.

And so what happened was, you know, this painting contractor went out and really hustled and got that flyer into a lot of places and started making not only his own phone ring, but the other guy's phones ring. And consequently, you know, he was getting calls now because the HVAC contractor had like six guys going in 10 houses every day. And so, you know, all of a sudden it's like,

And so what happened was, you know, this painting contractor went out and really hustled and got that flyer into a lot of places and started making not only his own phone ring, but the other guy's phones ring. And consequently, you know, he was getting calls now because the HVAC contractor had like six guys going in 10 houses every day. And so, you know, all of a sudden it's like,

You know, I trust my HVAC contractor. If he says this painter's fine, I'm going to call him. So doing that kind of stuff doesn't really cost much. You know, it takes some relationship building, but that could be a great way for you to really, you know, kind of hit the ground running.

You know, I trust my HVAC contractor. If he says this painter's fine, I'm going to call him. So doing that kind of stuff doesn't really cost much. You know, it takes some relationship building, but that could be a great way for you to really, you know, kind of hit the ground running.

Sure.

Sure.

Well, I've done this more than once and we finally started incentivizing them. So the coupon would have codes on them and it'd say, what was the code on your coupon? And it was like, oh, that's Bill's code. And so all of a sudden he got 50 bucks. So now he's like, I'm going to pass these out.

Well, I've done this more than once and we finally started incentivizing them. So the coupon would have codes on them and it'd say, what was the code on your coupon? And it was like, oh, that's Bill's code. And so all of a sudden he got 50 bucks. So now he's like, I'm going to pass these out.

Yeah, yeah.

Yeah, yeah.

No question. No question. Yeah.

No question. No question. Yeah.

Yeah, so the idea is that people go when they're getting ready to buy, they typically go on a bit of a journey, especially even now. I mean, that trend of kind of the buyer doing a bunch of research on the front end because they can, you know, the technology has made it easier for them to get info.

Yeah, so the idea is that people go when they're getting ready to buy, they typically go on a bit of a journey, especially even now. I mean, that trend of kind of the buyer doing a bunch of research on the front end because they can, you know, the technology has made it easier for them to get info.