John Mackey

And this ended up being a huge success.

And it was a win for the farmers because they got access to larger markets.

It was a win for their communities because one of the things we had was social premiums.

The farmer communities decided how to spend that money.

Some spent it on opening schools, others medical clinics, others did community centers, and there were many, many other things.

The farming communities were benefiting.

Whole Foods was also winning because we had, well, we had ethical trade.

Our customers liked that.

We also had higher quality products.

And we were able to have competitive differentiation as well.

So this is all great.

What happens when we have conflicts?

Conflicts happen all the time.

Well, one thing that happens when you're working from a win-win framework is you have a lot fewer conflicts.

The reason why is you can solve problems before they escalate to even become conflicts.

One of the ways that you do that is that you have to do three things.

To put win-win-win into practice means that, one, you have to have a mind shift.

You have to be able to shift out of strict self-interest.

You have to be able to take the perspective of other people.

Number two, you have to have a heart shift.