John Mackey

We can't really move Whole Foods to quite where everyone's going, but we could create a different brand.

We didn't agree, but when I knew I was going to retire, I gave a year's notice.

So it's like, I don't want to force this down the throats of the management team because they're going to clearly not do it after I go.

So I just dropped it.

But if I was staying on, I would have definitely done that, and it would be a good competition.

We'd push Air One a little harder, and they'd push Whole Foods or Ideal Market, and we'd see how it turned out.

Trust me, I know that well.

Yeah.

Well, one of the things that Amazon helped Whole Foods do, there are some things about Amazon that I wasn't really happy with from a cultural standpoint.

But one of the promises they made to us that they kept was they really helped us drop our prices.

In the first two years after that merger, acquisition was back in 2017.

For the first two years, Whole Foods was able to drop its prices significantly four separate times to where I almost never hear that whole paycheck anymore.

We're far more competitive price-wise.

You are.

So we do have that.

Advantage versus Air One.

But I always wanted Whole Foods.

Our first core value is to be the highest quality natural and organic foods in the world.

That was our first core value.

And so I would want Whole Foods to be able to do that.