John Marcus

the way that people look at the liberal arts by saying, you didn't just take philosophy.

You learned critical thinking and how to communicate and how to write.

There's no way around the fact that there's just going to be fewer students.

Separate and apart from the percentage of them that actually choose to go to college, there's just fewer of the traditional age 18-year-olds.

So I think what you're going to see is the way that higher education exists is going to change.

The conventional...

residential college where you live in a dorm and walk across the grassy quad and go to class and take philosophy, the proportion of students that are enrolled in those kinds of institutions will be much, much lower because they're going to have a lot more choice.

What we often preach on our podcast, College Uncovered, is that these colleges increasingly need you more than you need them.

The average acceptance rate, we all focus on Harvard and Caltech that take one out of 33 applicants.

On average, colleges take more than 70% of their applicants.

And that's easier to get in than it was 10 years ago just because there's fewer students.

And so colleges have kind of benefited from this idea of scarcity.

It isn't true.

You're going to get into college.

You should pick the one that's going to be best for you and not let colleges sort of –

create the narrative that you're lucky that they're even considering your application.

That's no longer true.

It's also not true that when they offer you financial aid that you have to take it.

The number one thing we tell people is negotiate for more, especially right now when it's a buyer's market, they will give you more financial aid.

They need you.