John Middlecoff

Everyone is, it's the greatest strength of the NFL really is, and this is Jerry pushed back against this when he first got in the league.

We all do this together.

We're all in partnerships to generate a lot of money.

And even though the Cincinnati Bengals might not rate as well as the Dallas Cowboys, all of a sudden if the Chiefs, who aren't the biggest market, get a superstar player, they will throw their hat in the ring and do huge television ratings.

The Buffalo Bills, tiny market, have Josh Allen, have been rating incredibly well for the last four or five years on television.

Everyone over the course of time will carry their weight, even though consistently the Green Bay Packers, the Pittsburgh Steelers, the Dallas Cowboys, the San Francisco 49ers have done the majority of the work, but everyone financially benefits.

and their big thing is parity, right?

At any moment, we see it every year, a team goes from bad to good, multiple new teams come into the playoffs.

Even in football, like no one coming into the year thought Seattle Seahawks were going to be the Super Bowl champion.

Definitely not going to play the New England Patriots.

Things get weird all the time.

All the time.

And it's what's great about football.

Even unlike college, the same teams are in the mix.

In the NFL, at any moment, something can dramatically change.

And obviously injuries play a role.

And so the draft, because people don't tank.

We saw it this year in basketball.

Well, we didn't see it because most of us weren't watching.

But more than a third of the league were literally trying to lose on a nightly basis.