John Middlecoff

What I've noticed the last couple nights is, last night, the Pistons Cavaliers started on Peacock.

And then the Lakers game, which is by far the biggest brand with the Knicks left in the playoffs and something that you would want in a primetime spot, one game started at 4, the other one started at 5.30.

Like, this didn't happen.

I don't even blame NBC.

I wouldn't want the Lakers game starting at 6.30, 7 o'clock.

If I could play them in a primetime slot so I can get the East Coast and the West Coast people to watch, I'm doing that as well.

But when you sell out for tons of money, you don't have as much juice to dictate what they do.

Now, the NFL is a little bit more unique, right?

The game times, you know, Thursday and Monday now that there's no doubleheaders or standalone games.

But clearly, they have been not shy about talking about

about a new television deal and shattering financial records to up the revenue for the league, which is a good thing for everybody.

Players benefit.

The coaches benefit.

Scouts don't really somehow.

They don't make that much money relative to the other coaches.

But financially, if you work your way up, you will benefit as well, and obviously the owners benefit.

But if I give you an ungodly amount of money...

What if I want to do things a little different from a time slot standpoint to maximize the ratings?

And that's where I think the NFL could just, if they're paying attention, have some hardcore stipulations because unlike Adam Silver, if he was going to get that amount of money, which I'll give him credit.

No one thought he would get.