John Middlecoff

I definitely think he's going to 3X your media deal when your TV ratings were down.

A lot of props.

Made a lot of people a lot of money.

Players are making historic cash.

Some of these guys are going to be making $70 million a year in a couple years.

Unless your name is Wemby, one of the top three or four guys, I'd argue you're stealing.

Because you're definitely not generating the eyeballs or generating the revenue for the league and the television partners are losing money.

But that's on them.

It's not the player's fault.

I think the league's got to be very careful about signing historic amounts of money because if I give you a historic amount of money, what are you going to do, yell at me?

Take the check and shut up.

It's part of the business partnership.

I buy it and then I do what I want with it.

So I think it's going to be very, very fascinating how the future of the league works because what if TV or the streamers

have some different ideas with where they want to play some of the games where we have always been accustomed to, right?

10 a.m.

kickoff, 1 p.m.

kickoff, one night game on Thursday, Sunday, and Monday.

It's definitely something to keep an eye on because it just kind of hit me with the amount of money that's getting thrown around now in the billions upon billions upon billions of dollars.

that people are uncomfortable paying, but they know they have to pay it because they know they need the live rights because that's really the only thing most humans watch.