John Nosta

So that's where I ended up working in advertising and marketing with a large advertising agency called Ogilvy, which is the largest healthcare advertising agency.

I focused on healthcare.

So I did that and learned how to think.

And I think that that is probably one of the defining elements.

And I'm going to jump back to that connectivity to what's going on here.

That when we sit up close, what do we do?

We think.

We think together.

And it's been said, I think it's quite profound, is as you think, so you act.

As you act, so you become.

There's the magic, right?

If we want to be a doctor or a lawyer or a billionaire, you have to think it first.

It's the cognitive construct.

And I want to take that note and go back, go back a few hundred years and kind of put this into a little bit of perspective because the word think is going to be real interesting and real important for us.

So a few hundred years ago, a guy named Gutenberg did something that helped us think.

He created a printing press.

Now, what did that printing press do?

The printing press unlocked words.

So we could disseminate something like a book.

Now, in those days, it was principally the Bible.