John Nosta

But here's an interesting observation.

Back in those days, innovation, technology, if you will, created something that there was no need for.

So that's the first sort of paradoxical thing here.

So I'm going to invent a book when no one can read.

So how the heck do you manage that?

So that was sort of the first inflection point in the dissemination of thought and thinking and knowledge.

So we unlock words.

It took a few years, and we see that with innovation all the time.

Just because something is new and innovative doesn't mean it aligns to market adoption.

So sometimes it takes time.

Sometimes it's immediate.

Sometimes it takes time.

Then we move up in time when we get to this other thing called the Internet.

And what did the internet do?

The internet, and principally Google, I guess, if you really wanted to talk about search in its contemporary capacity, Google did something that was very similar to Gutenberg.

Google unlocked fax.

And that was the second stage in this sort of thinking dynamic, that it unlocked fax.

Now, that's the good news.

The bad news is it unlocked fax in a way that is very cold-

It's not very interactive.