John Panachone

We're power users.

So we get a lot of good lead flow from our inbound activities.

But we also know that there's a balance there.

You know, we're employing an ABM strategy this year and getting a little bit more hitting the gas a little bit more on the outbound strategies.

But we found that it has to be a healthy mix there.

One that not many people know about, but it changed my life in terms of how I think about businesses called Start With No by Jim Camp.

You've ever heard of that one?

Yeah, I really have studied for a while Jeff Bezos from Amazon and what he's done in a very innovative way.

Pulse app.

I don't know if you ever heard of that one.

uh i wish i knew about negotiation skills you go into a bookstore and you got the negotiation books over on your left and you got the sales books on your right for some reason to this day and there's a lot of overlap and i wish i knew more about negotiation than sales back then

Hey, thanks a lot for having me.