John Roman

We can't find him.

It's a random guy that's a paying customer, paying full price on the top tier and doing reviews and getting a lot of momentum.

And clearly people are now coming to us to buy because of it.

So we reached out to him.

We said, hey.

nice to meet you by the way you don't have to pay for your box anymore like we're just gonna kick you just you get the box for free now and we did that for a couple months and then we said um hey we're gonna give you five hundred dollars a month the box for free talk to us before you put the video up like let's let's collab on this

and then a little over a year in we gave him a call and brandon's two decades into a career a chiller mechanic hvac kind of stuff but on like bigger scale um not like you know our homes nuclear plant kind of stuff but this was his career and he was doing this at night time he lives uh a state over and we said hey do you want to pack up you your wife your three kids and

moved to Georgia and just do this content piece full time, talked with his wife, Katie, and came back and said, yeah, let's do this.

And at the time, he was just doing this one monthly unboxing.

And part of the strategy when he came down was, how do we expand this?

How do we just not even double down on content?

How do we

quadruple down how do we just go content content content that is your job and from that it was it was gas on fire that the community just surfaced immediately um which we already saw kind of hintings that it would but no it was a it was a it was a customer

Yeah, it's super wild.

Don't get me wrong, we spend more than I would ever want to

Meta every month, right?

We have to.

The difference is you look at our post-purchase survey that we have.

We decided to move it from pre to post.

So on the post-purchase survey, we asked two questions.