John Roman

First question is, where do you first hear about us?

You is all capital and bold, just because we're trying to get the data to then look at our other sources of truth and marry them.

The second question is,

how long did you know about us before placing your first order today?

This is only on first orders.

And the reality is, you know, we can, we can pixel and watch the journey through traditional means.

But if you're watching a YouTube video with us, there's no pixel there, right?

You're watching our tech talk and you're entering the funnel and 40% know about us for greater than six months before purchasing.

And we're not able to pixel them for that long.

Right?

So like,

We're seeing exactly what you said.

It's the case.

So we're spending all this money on meta traditionally, and it looks like it's top of funnel.

It's prospecting.

It's not re-prospecting, re-targeting, but it truly is not top of funnel.

It's people that have ingested our content, and that's our true top of funnel.

And then these prospecting campaigns are truly mid-funnel.

It's just super wild to live in a world where the content is the frontrunner.

And the community is the front runner because there's a business behind it.