John Roman

Your North beam or your triple whale isn't going to tell the whole story because it's impossible.

It can't.

No, you can check us out.

Just go to Google, type in BattleBox.

You can spell it any which way you want, and it's going to come up correctly.

There's no E in it.

It's B-A-T-T-L-B-O-X.

As far as following my stuff, I'm most active on LinkedIn.com.

I have a blog, onlinecaso.com, where I kind of, it's 80% me, 20% guest writers.

The purpose is kind of just sharing learnings.

I think social media can be, especially on the D2C, you know, building in public world, I think there's a lot of toxicness where people only share wins.

Kind of bothers me, like, because to the point of the Dopp kit that you asked me about earlier, like, the mistakes are where the learnings really are.

Yeah.

And nobody wants, it's not exciting to share the losses, but the losses are the good stuff.

I want to read about the losses because that's, that's where the winning truly exists, the recipe for it.

So online case was a lot of, a lot of that, a lot of not just the wins, but like, you know, we got our teeth kicked in a day and this is what we, we took away from it.

Noah, thanks for having me.

This was great.

If epidemics cause things to spiral up, they should create virtuous cycles on the way down.