John Roman

That is not the case with BattleBox.

We do a...

Very strategic, shipping West Coast to East Coast.

Drop, everyone gets it around the same time.

We have four different tiers, and they stack, but everyone's box is the same items based on tier.

Yeah.

And the flip side of that is possibly the negative experience that you and I compare our boxes and you got this really cool item and I didn't get that.

And I'm like, that's not cool.

Like,

And that would absolutely be a thing.

So back to your question, it's changed a lot and it's become this wild process currently of having the eight new SKUs each month, a new box that drops.

Meanwhile, the one-time...

part of the business, we might add 100 SKUs a single month if we're showcasing a new product line.

Right now, we have about 2000 SKUs in total.

But the process of the box is, at this point, it's a well-oiled machine.

It's also so regimented and processed that I'm sure the team at times gets annoyed by it.

But ultimately, we have to ensure that the customer has a great experience.

That's priority number one.

So we have this wild process where we have this funnel of new items.

Probably 50% comes from existing members suggesting they have a lot of ways that they can fill out forms and send us pictures.