John Roman

and suggest items.

Then 25% is team out in the wild trying to find items and 25% is going to be just vendors reaching out to us.

Regardless of where it hits the funnel, all of that comes to the same point where we're getting samples.

So we're receiving typically five samples.

It goes to five different people and two of which are our creators, our testers.

And they're literally taking it out into the woods or wherever needed to test the item and see if it can hold up and not just fall apart and it's good quality and that they like it.

And at that point, we're then running financial models, making sure we can purchase it for the needed price, that the company is big enough to scale, big enough to get it to us by our enhanced date.

If both of those boxes are checked, it then goes to a team of nine on internal transactions.

where we have a call, the items are presented, and the creator has passed that test, it's passed the financial test.

Now it's, is this good enough to make it in a battle box?

And the team of nine, two or more knows, it's gone.

which is extremely maddening, I'm sure, for the team that got it up to that point to then just have a case of the Mondays and two people don't like it on the call and it's out.

But the rules are rules for a reason and it ensures that the items are good items.

You can't make everybody happy, but it is one of the downfalls of everybody getting the same thing is you're never going to find an item that 100% everybody is going to get excited about.

Typically, we're trying to keep it planned out nine to 12 months out.

You have to.

Oftentimes, the lead time of purchase order green light to the vendor and receiving it typically is only about 90 to 120 days.

We do try to work out further than that, 150 to 180, just to give lead time for mistakes.

The biggest scary moment is that... So let's say this next box...

has eight items in it.