John Rush

speaker

297 appearances 3 recordings 1 series first heard Jun 2024 last heard Nov 2024

John Rush’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · The blueprint for building cash flowing online directories · 21 Oct 2024 podcast

Either you get access for life or you get access for a month and then you can charge them for that every month. And the sixth is you find... The brand sponsors. That's what I do now. So once your directories are pretty big, you can find big companies, big corporates who don't need the traffic, who just need the brand promotion. Like we have Dev Hunt, for example, and it's really big.

It's the biggest after Product Hunt. And now it's very easy to get big brands like Clerk or like Superbase and others to want to be there. to be affiliated with it, because that's where developers hang out. And they're willing to pay just to be affiliated with the product. So that you write, like, it's sponsored by Superbase. And it's not for the clicks. It's for their brand there.

And they're willing to pay for that every month or every week. So we have very good deals now with a lot of the players like that for ongoing sponsorship. And that's the best one, because A, it's ongoing. Usually, they will pay forever because your traffic just keeps growing. It just gets better for them.

And also, it doesn't destroy your directory because the banners are slightly annoying for users because they will be shown, and you want people to click on them. So you will make them different color, and that annoys some people. But the sponsor links are usually smaller, and they don't annoy people that much. So those are the six ways.

And then the last way is, or there are two more, but they are available for those who have other projects. So if you have SAS project, like I do, and the main reason I started with directories was that I realized one really interesting thing. it is much harder to win SEO traffic for a SaaS tool than for a directory.

So instead of trying to win SEO traffic directly for my SaaS tool, which has some random brand name that has nothing to do with the keyword, that's why it's hard. I'd rather make directories following the SEO-driven approach. I win traffic on directories, and I channel the traffic from directories into the

sas tools and that turned out to be the best idea i ever had in marketing because now almost all my traffic goes not to my products but to directories and then to the products and also directories or computing for the keywords that nobody want to pay for.

For SaaS, you compete with VC-backed companies who are paying a lot for the keywords, but nobody wants to pay for directory keywords because there's no money there. There are no VC-backed directory that wants to compete with you. So that's the good way to monetize directory indirectly. Basically, it's your free traffic which you would otherwise pay for.

And the last one is you can sell directories, and you can sell them exactly to the people who have SaaS tools, who have the same audience as your directory, and they would buy it just to channel the traffic. And I did that. I sold all gbt.co to chip.ai, and they bought it because... It has exactly the same audience, and it was really useful for them.

I think there is probably the best ROI on the market right now for marketing for SaaS companies to buy a directory and channel the traffic. It is way better than newsletter ads or all other ways because directors are pretty cheap. If you look at their traffic, let's say there's a directory with 100K views a month, And you can buy it. And in a year you get a million views.

And in that million views, you can channel at least 3%. So it's like 30K. 30K clicks a year. And you will pay for the directory, maybe 20K. And if you pay 20K, so it's less than a dollar per click. Less than a dollar.

There's no system at all. It just depends on the audience because you can have multiples based on the revenue because revenue is usually not that important. The traffic itself also, like some traffic is more expensive than the others. I think from what I've seen, the actual deals, they go from 2K, they start at 2K. So you can find and buy directly for 2K, which has traffic.

So it will definitely pay... the investment back and then the average directories go for 20k in average so small ones go for 2 to 5k and then 15 to 20k the average ones and then the bigger ones go to 100k and i think that's where it stops i never seen a directory being solved for over 100k

Well, I just bought the domain called selldirectories.com yesterday, so I will launch the marketplace. That's hilarious. Right now, I see them mostly on small marketplaces, like not the acquire.com, because acquire.com doesn't let directors in because they don't have revenue and they require their revenue.

But then there are these smaller marketplaces for smaller websites, and I see directors there often. For example, one I... seen the directories the most on called micron io i think it's a small one and they had like 10 directories under 10k there some sold some still being sold so but i think the best way to actually buy directories is to go to similar web and

research the traffic, research the audience, research the countries, and then reach out to them. an offer to buy, I do that. And because if somebody put their directory for sale, very often they want to sell it for quite a lot. But if you surprise a founder with a offer for a directory, they might just sell it right away for the offer you made and you can have a better deal, I think.

That's what I do right now.

I think the 5K is probably where you can get without being lucky or being too smart. In my case, I would say the average direct rate I have is there. It's on 5K. I know that if I put more time, I can bring it to maybe 15 to 20K. I think 20K is probably the limit for the director right now on the market, unless you want to go full time into that and that's your main project.

But I don't see directors as...

main project so i only see them as side projects and i think as a side project where you have either i have my main projects but other people have main jobs for for that kind of case i think people can expect 5k mr on that and then uh eventually get to the 10k but i wouldn't hope for a lot more than that so i would look at directories as a as a way to fund your life if you don't live in us because that's a good money outside of us or

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