John Rush

And so you have this kind of counter-positioned value prop where, sure, you might not be able to ever get that big and win over the business guy who's going to buy the latest iPhone every year, but you're not in a category where Apple's going to come and just destroy your business one year.

And so you have this kind of counter-positioned value prop where, sure, you might not be able to ever get that big and win over the business guy who's going to buy the latest iPhone every year, but you're not in a category where Apple's going to come and just destroy your business one year.

Um, so I think that there's something there that's like an interesting tidy business where you could just create like a lot of delight and you have a lot of room to play and experiment. And look, if, if some of the features are a little rough around the edges or a little wonky, as long as they're safe and they're not putting the kid in harm's way and

Um, so I think that there's something there that's like an interesting tidy business where you could just create like a lot of delight and you have a lot of room to play and experiment. And look, if, if some of the features are a little rough around the edges or a little wonky, as long as they're safe and they're not putting the kid in harm's way and

Um, so I think that there's something there that's like an interesting tidy business where you could just create like a lot of delight and you have a lot of room to play and experiment. And look, if, if some of the features are a little rough around the edges or a little wonky, as long as they're safe and they're not putting the kid in harm's way and

it's really not that big of a deal if it's miscategorizing a dog and a cat or something. But as long as it's not showing them something offensive. So I think that's a really fun place to play. And I think it's underexplored. And I think that increasingly, there are more and more millennials who are tech consumers. Some of them are prosumers.

it's really not that big of a deal if it's miscategorizing a dog and a cat or something. But as long as it's not showing them something offensive. So I think that's a really fun place to play. And I think it's underexplored. And I think that increasingly, there are more and more millennials who are tech consumers. Some of them are prosumers.

it's really not that big of a deal if it's miscategorizing a dog and a cat or something. But as long as it's not showing them something offensive. So I think that's a really fun place to play. And I think it's underexplored. And I think that increasingly, there are more and more millennials who are tech consumers. Some of them are prosumers.

Like, you know, you and I, we have like professional cameras and professional microphones and stuff. Like we know how to buy like, you know, electronics at a higher tier. And a lot of millennials have kids now. And so they're thinking about the same thing. It's not the boomer generation where you need to really do all this education. It's pretty easy to sell a millennial on that.

Like, you know, you and I, we have like professional cameras and professional microphones and stuff. Like we know how to buy like, you know, electronics at a higher tier. And a lot of millennials have kids now. And so they're thinking about the same thing. It's not the boomer generation where you need to really do all this education. It's pretty easy to sell a millennial on that.

Like, you know, you and I, we have like professional cameras and professional microphones and stuff. Like we know how to buy like, you know, electronics at a higher tier. And a lot of millennials have kids now. And so they're thinking about the same thing. It's not the boomer generation where you need to really do all this education. It's pretty easy to sell a millennial on that.

The problem is that if you sell it and the millennials, the end user, they're going to be really, really rigorous and be like, are there any problems? It's very similar to starting a company that targets animal owners. So like dog food companies have been one of the few categories in direct-to-consumer that have done fantastically.

The problem is that if you sell it and the millennials, the end user, they're going to be really, really rigorous and be like, are there any problems? It's very similar to starting a company that targets animal owners. So like dog food companies have been one of the few categories in direct-to-consumer that have done fantastically.

The problem is that if you sell it and the millennials, the end user, they're going to be really, really rigorous and be like, are there any problems? It's very similar to starting a company that targets animal owners. So like dog food companies have been one of the few categories in direct-to-consumer that have done fantastically.

And the reason is because your dog doesn't tell you if they're sick of their food. Like, if you start a human food company, the human will be like, you know what? I'm sick of that particular brand of beef jerky. I'm trying something new. But the dog will eat the same dog food for 10 years. And so the churn is just super low.

And the reason is because your dog doesn't tell you if they're sick of their food. Like, if you start a human food company, the human will be like, you know what? I'm sick of that particular brand of beef jerky. I'm trying something new. But the dog will eat the same dog food for 10 years. And so the churn is just super low.

And the reason is because your dog doesn't tell you if they're sick of their food. Like, if you start a human food company, the human will be like, you know what? I'm sick of that particular brand of beef jerky. I'm trying something new. But the dog will eat the same dog food for 10 years. And so the churn is just super low.

And the kids, you know, the kids will say, oh, you know, I don't like this or whatever. But it's a lower bar. And so I think there's just more room to play more room to experiment. It's fun. I, I, I miss, I fundamentally miss the era of gadgetry.

And the kids, you know, the kids will say, oh, you know, I don't like this or whatever. But it's a lower bar. And so I think there's just more room to play more room to experiment. It's fun. I, I, I miss, I fundamentally miss the era of gadgetry.

And the kids, you know, the kids will say, oh, you know, I don't like this or whatever. But it's a lower bar. And so I think there's just more room to play more room to experiment. It's fun. I, I, I miss, I fundamentally miss the era of gadgetry.