John Rush

speaker

297 appearances 3 recordings 1 series first heard Jun 2024 last heard Nov 2024

John Rush’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · The blueprint for building cash flowing online directories · 21 Oct 2024 podcast

I think directories are a really good way to start building not software, but digital products. Because starting with SaaS is the worst idea, because you will fail. almost 100%. And then you'll probably feel bad about that and never start again and go back to your job. But with directories, it's really hard to fail.

I don't think anyone can fail if they launch enough directories and if they spend six months on those directories. Because in SaaS, failure means that you don't have growing revenues but in directories if you get to stable 5k visits a month for a b2b directory you will sell four or five ads and you will make 3 4k a month on that and and that

it will stay that way and even if you do nothing it will just grow because you have seo as your channel and seo tends to grow even if you do nothing if it's a directory because directories are in non-competitive keywords so that's why my recommendation start with the directory as your first attempt to build internet business and you will have More fun because you will get the document faster.

So the traffic and maybe the first sponsor, all those things you will get faster compared to SaaS. And then you decide either you go full. I know people who go with directories full in, for example, starter story is a directory too, right? It's a directory of starter stories and he's making over a million. And Protohunt was a directory of ideas first. There was no voting system at all.

It was just a list of products he would just look around the internet and put in and send into a newsletter every day. So there is a way to grow into millions, but also the risk of failing completely is pretty low too.

Twitter is the best place. It's JohnRushX. Or my website, jonrush.me. And I have this directory guide I launched where I walk through all these steps of ideating, building, growing, selling, monetizing. So that's probably something people should look into if they want to learn the directory world.

The Startup Ideas Podcast · I can't believe he shared these $1M+/year startup ideas · 12 Jun 2024 podcast

One key thing that we see there that it's easy to build stuff, but it's not easy to grow. 99% of the makers can build stuff, but only few can actually grow and sell and bring in customers. Most people actually fail right at the start. They just don't get any traction at all, like not even one sign up. And here you can solve that problem. And I think people are willing to pay for that.

So that's where I think the best ideas are right now. So this is the idea, like find keyword with high traffic, search for it. If it doesn't have any directory on the first page of Google, go and build it.

24, yeah.

Yeah, thanks for having me, Greg.

I see two trends now. So one trend is that there are more and more solopreneurs. So there are a lot of people building a startup on the side, like people who work at a corporate job and they build it on a weekend and evening. And then there are people moving over to cost-effective countries, saving up some money and spending a year or two building out from there.

It's called building public or indie hackers on Twitter. And this movement was very small, like it was very few people like two years ago, but I think it's doubling every year. Like I don't have the count, but my feeling that it's at least doubling and will keep growing just because we see that the access to building startups is really best ever. You don't have to fundraise anymore.

You don't have to find a co-founder. You don't have to find a team. You can just do everything on your own. Either you just code it if you're a coder, or you use no code if you're not a coder. So that's kind of the trend I see. And then at the same time, I see how this trend can be utilized or how we can supply this trend.

And my personal role is pretty much to build the tools for this crowd so that they are kind of more powerful with fewer resources. And I think...

one key thing that we see there that it's easy to build stuff but it's not easy to grow like that's kind of like 99% of the makers can build stuff but only few can actually grow and sell and bring in customers so that's where I think the best ideas are right now like the low hanging fruits is building something around the growth and the marketing and tools around that

I think the best way to come up with an idea is to start with how would you sell it? So basically don't build stuff, but just see what people are actually looking for. And for example, like I give precise examples from my own journey.

Like I saw a lot of people asking about SEO, for example, like people were asking how to get backlinks, how to grow, how to, you know, grow the demand rating, et cetera. So when you see those requests, usually you see people answering how to do it with like seven steps. And some makers kind of like that, just they read these tabs and they implement.

But since most makers now are actually busy, like they have even full-time job or their side project, they want to save time. And then if you wrap that little kind of list of actions into a tool, I call that micro SaaS, and it just does one thing, but it doesn't clear. It's clear what to expect, and it's easy to recommend. So my game plan is this.

I want people to recommend my tool under those posts. If somebody asks how to do X, and then somebody comes there and says, I did that using this tool. And if tool just only does one thing, then it's easy for the user to remember this tool and to recommend that tool, comparing to the tools doing a lot of things. Then it's hard to remember exactly what it does.

Yeah, I think it's really hard to start. I remember... In old times, it was kind of easy to start. I thought it's like everybody has an idea. I felt like all founders have tons of ideas and they just kind of need funding or people to implement those. But now I see more and more people with the willingness to build something, but they don't know what to build.

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