John Rush

I remember when I was a kid, there's a sharper image and every year there was like a new gadget and it was just like, they're like, Oh, this is like a vacuum cleaner that plays music. Or there's a Bluetooth stereo that goes in your shower. You're like just random stuff. And all of that's just been completely cannibalized by Apple. And don't get me wrong. I love Apple products. They're fantastic.

I remember when I was a kid, there's a sharper image and every year there was like a new gadget and it was just like, they're like, Oh, this is like a vacuum cleaner that plays music. Or there's a Bluetooth stereo that goes in your shower. You're like just random stuff. And all of that's just been completely cannibalized by Apple. And don't get me wrong. I love Apple products. They're fantastic.

I remember when I was a kid, there's a sharper image and every year there was like a new gadget and it was just like, they're like, Oh, this is like a vacuum cleaner that plays music. Or there's a Bluetooth stereo that goes in your shower. You're like just random stuff. And all of that's just been completely cannibalized by Apple. And don't get me wrong. I love Apple products. They're fantastic.

There's a reason why we all buy them. But I love this. I love this idea of getting back to an era where a small company can tinker and create something that's novel and new, but tactile and something you can unbox. It's so hard to buy presents for people at Christmas because I used to get people DVDs and books and music albums. All that's digital. What am I going to do? Hey, you should...

There's a reason why we all buy them. But I love this. I love this idea of getting back to an era where a small company can tinker and create something that's novel and new, but tactile and something you can unbox. It's so hard to buy presents for people at Christmas because I used to get people DVDs and books and music albums. All that's digital. What am I going to do? Hey, you should...

There's a reason why we all buy them. But I love this. I love this idea of getting back to an era where a small company can tinker and create something that's novel and new, but tactile and something you can unbox. It's so hard to buy presents for people at Christmas because I used to get people DVDs and books and music albums. All that's digital. What am I going to do? Hey, you should...

like just download this on Spotify and watch that on Netflix. Like, no, I want to get you a physical thing. But then if I start getting you like a kitchen gadget, like a, you know, a Cuisinart or an air fryer, it's like, well then pretty soon your, your whole kitchen's filled with all this junk. It's ridiculous.

like just download this on Spotify and watch that on Netflix. Like, no, I want to get you a physical thing. But then if I start getting you like a kitchen gadget, like a, you know, a Cuisinart or an air fryer, it's like, well then pretty soon your, your whole kitchen's filled with all this junk. It's ridiculous.

like just download this on Spotify and watch that on Netflix. Like, no, I want to get you a physical thing. But then if I start getting you like a kitchen gadget, like a, you know, a Cuisinart or an air fryer, it's like, well then pretty soon your, your whole kitchen's filled with all this junk. It's ridiculous.

So we need to get back to like the cool gadgets, the unique things, the opinionated hardware. And I think this is a really, really fun and interesting place to play. But what's your reaction?

So we need to get back to like the cool gadgets, the unique things, the opinionated hardware. And I think this is a really, really fun and interesting place to play. But what's your reaction?

So we need to get back to like the cool gadgets, the unique things, the opinionated hardware. And I think this is a really, really fun and interesting place to play. But what's your reaction?

You can even sell this in the Apple store. It's not that crazy.

You can even sell this in the Apple store. It's not that crazy.

You can even sell this in the Apple store. It's not that crazy.

Yeah. I really hope that, I mean, I don't exactly know what the funding arrangements are in a lot of these new generation hardware AI companies is, but I would love to see one of them like discover this and pivot into it and be really successful. I mean, I want the them all to be successful. But it just feels like a lot of those launches, they came out, MKBHD kind of trashed them.

Yeah. I really hope that, I mean, I don't exactly know what the funding arrangements are in a lot of these new generation hardware AI companies is, but I would love to see one of them like discover this and pivot into it and be really successful. I mean, I want the them all to be successful. But it just feels like a lot of those launches, they came out, MKBHD kind of trashed them.

Yeah. I really hope that, I mean, I don't exactly know what the funding arrangements are in a lot of these new generation hardware AI companies is, but I would love to see one of them like discover this and pivot into it and be really successful. I mean, I want the them all to be successful. But it just feels like a lot of those launches, they came out, MKBHD kind of trashed them.

No one really bought it. Return rates were kind of high. But it was because the pitch was, this is going to be on par with your iPhone. And that's just too tall of an order. And I think just making it fun and niche and unique. I love the fact that I have Obviously, the phone on the camera is great, but I love getting camera gear still.

No one really bought it. Return rates were kind of high. But it was because the pitch was, this is going to be on par with your iPhone. And that's just too tall of an order. And I think just making it fun and niche and unique. I love the fact that I have Obviously, the phone on the camera is great, but I love getting camera gear still.