I can't believe he shared these $1M+/year startup ideas

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The Startup Ideas Podcast 41 min 2 speakers transcribed
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John Rush 0:00
One key thing that we see there that it's easy to build stuff, but it's not easy to grow. 99% of the makers can build stuff, but only few can actually grow and sell and bring in customers. Most people actually fail right at the start. They just don't get any traction at all, like not even one sign up. And here you can solve that problem. And I think people are willing to pay for that. So that's where I think the best ideas are right now. So this is the idea, like find keyword with high traffic, search for it. If it doesn't have any directory on the first page of Google, go and build it.
Greg Isenberg 0:58
John Rush, Startup Ideas podcast. He's finally on. He's a fellow idea junkie. This guy is pushing out. I mean, what, you have 20 businesses now?
John Rush 1:10
24, yeah.
Greg Isenberg 1:12
Yeah. You've got, John has 20 businesses that he's running, $2 million ARR, 10 million users that are B2B to see, 100,000 plus users on B2B. Come on, this guy is one of us. Welcome, John. Welcome, my friend. Good to have you.
John Rush 1:31
Yeah, thanks for having me, Greg.
Greg Isenberg 1:34
All right, so what is on your mind right now? What sort of ideas and trends would you be willing to share with our audience?
John Rush 1:45
I see two trends now. So one trend is that there are more and more solopreneurs. So there are a lot of people building a startup on the side, like people who work at a corporate job and they build it on a weekend and evening. And then there are people moving over to cost-effective countries, saving up some money and spending a year or two building out from there. It's called building public or indie hackers on Twitter. And this movement was very small, like it was very few people like two years ago, but I think it's doubling every year. Like I don't have the count, but my feeling that it's at least doubling and will keep growing just because we see that the access to building startups is really best ever. You don't have to fundraise anymore.
John Rush 2:37
You don't have to find a co-founder. You don't have to find a team. You can just do everything on your own. Either you just code it if you're a coder, or you use no code if you're not a coder. So that's kind of the trend I see. And then at the same time, I see how this trend can be utilized or how we can supply this trend. And my personal role is pretty much to build the tools for this crowd so that they are kind of more powerful with fewer resources. And I think... one key thing that we see there that it's easy to build stuff but it's not easy to grow like that's kind of like 99% of the makers can build stuff but only few can actually grow and sell and bring in customers so that's where I think the best ideas are right now like the low hanging fruits is building something around the growth and the marketing and tools around that
Greg Isenberg 3:41
Yeah, and people will pay for growth is the other thing that people don't talk about, which is if you're able to generate customers for a startup, people are willing to basically share in the revenues. It's a revenue split, basically. So I think that what sort of prompt could you give to people in terms of... You know, how do you come up with an idea for, you know, in the space?
John Rush 4:08
I think the best way to come up with an idea is to start with how would you sell it? So basically don't build stuff, but just see what people are actually looking for. And for example, like I give precise examples from my own journey. Like I saw a lot of people asking about SEO, for example, like people were asking how to get backlinks, how to grow, how to, you know, grow the demand rating, et cetera. So when you see those requests, usually you see people answering how to do it with like seven steps. And some makers kind of like that, just they read these tabs and they implement. But since most makers now are actually busy, like they have even full-time job or their side project, they want to save time. And then if you wrap that little kind of list of actions into a tool, I call that micro SaaS, and it just does one thing, but it doesn't clear. It's clear what to expect, and it's easy to recommend. So my game plan is this.

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