John Rush

speaker

297 appearances 3 recordings 1 series first heard Jun 2024 last heard Nov 2024

John Rush’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · I can't believe he shared these $1M+/year startup ideas · 12 Jun 2024 podcast

And it is similar to partnership like the football stars do with Nike, et cetera, but on a micro, on nanoscale. And I pay them fixed money every month, and they know it will be coming in whatever happens. And I commit for 12 months consolation. So I won't cancel unless I give the notice. A lot of people like it, and I have a certain amount of stuff I can do on their account.

It can be a post, it can be part of a listicle, it can be a replay, et cetera. And now the price goes very low for me. There is some risk, so they might just lose their engagement and reach, and then I still pay them. But it never really happens. I haven't seen...

influencer like completely going out of the business like some changes in the algorithm and they get back so and i actually plan to launch a tool around that basically to make that kind of the whole not a marketplace but a little like people say on twitter i'm reinventing the adsense but yeah adsense for micro startups cool yeah i like that i think also

Having this dilemma today, like I'm using social media a lot and I'm getting good at it and my reach is growing. But at the same time, it's hurting my other part. Like I can't build as much as I built years ago. And I see that happening with a lot of the other people. Like I posted that on Twitter and I had a lot of DMs from people saying like, no, I have the same thing.

And I think we're going to have... very huge epidemic of uh people you know turning full-time influencers because it's actually really hard to keep building and influencing or creating content at the same time and if that's happening then the number of people who are uh on the market you know will be growing and it'll be a lot of people there.

So I actually think that even when we put this kind of a marketplace, like with real estate, in the case of real estate, the number of houses isn't growing much. It's growing very slow, but here I think it's nearly exponential growth. uh, of influencers. So I think it will be more similar to Spotify where actually the cost of music dropped almost to zero.

You can listen to everything for like, you know, fixed price. I think it will be similar thing here. Right. But again, since we're competing and if I have an access to influencers and you have access to influencer and we both advertise our products, then, you know, uh, we'll have the same access. But, uh,

at least at the beginning, like people who utilize influencers, they will gain a lot of momentum compared to those who don't.

I had passion for directories for many years, I would say. And two years ago, I had a team, and we were discussing directories. And I wanted to go full into that stuff. And my team said, look, this is an absolute stuff. Nobody does directories. It was cool in 2017, but not anymore. And I was like, no, I don't think so. But I wasn't sure to actually follow my own idea. So I didn't start.

And then I started later, just last year. I think directories... or underappreciated. Why? Because when the quantity grows, the quality the percentage-wise drops. So the more things you can choose from, the harder it is to choose. And it means that people really want to go to places where the selection has been done for them.

Either selection or categorization or other type of enrichment of information so that they can pick the right tool or anything, the right item. And the amount of The quantity on all the scales is growing. There are hundreds of CRM tools. There are hundreds of any kind of tools. And tomorrow it will be thousands, and then it will be 10,000. It will just keep growing, right?

The old ones aren't being deleted. They stay, too, and the new ones are adding up on top. And that's the same with... regular stuff as well. There are more coffee shops. There are more people selling stuff around. So everything is growing and it's harder and harder to choose. And I think the directories are here to solve that problem. So people trust other people who have reason to trust them.

And I think the directories made by people who show that they have certain experience in this field and you can trust their choice, you can trust their judgment on this list. people will even pay for that. And we see that. I'm not charging for my directories.

People can use them, but I see a lot of people now starting to charge for good directories and people actually pay to have access to that data because they just want to save time on selecting out of 10,000 items and to have just 100, the best, being sent to them every week. Even things like, for example, there is this guy, Pat His name is Pat and he does Starter Story.

You probably know him and I think you had a podcast with him. And even that is directory in my head because it's a directory of stories about startups and people pay him because he does the job of picking the best founders and putting their stories in, right? Yes. So I think... Like when I say directory, people always have this image of a list of boring items there. Like why would it be there?

Like list of house or list of names, but it can be a list of anything. And people are willing to pay for that. And people are willing to be in that list. so you can both monetize the one side and the other side. And I think we are just starting with that. I think we are just entering the directory age, as they call it, because...

the AI made it even easier to create everything, the information products and everything. And obviously the quality dropped a bit. So now people are even more interested. And the other thing that I'm thinking about that most don't think about is that AI will have to figure out how to find the best items to recommend to people, right? And what are they using now? They are using Reddit.

They are using other kind of platforms places and for me reddit is directory partly is a directory as well like for ai it looks like a directory it's a place where people were with reputation you know uh order things they can vote for them and then there is a list ordered by votes and that's a directory too so i think

The directories will eventually be really important for AI, and the best directories will be chosen by AI to be used for the search results. And if that happens to your directory, that means that you have huge power and... people are willing to pay to be there as well, right?

There are two types of directory ideas I have in mind and I have in my pipeline. So one is local directories. So basically, there are a lot of directories in English. I would say most of them are in English. And there are very few on local languages. So it's really hard to find directory of...

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