John Rush
speaker
297 appearances
3 recordings
1 series
first heard Jun 2024
last heard Nov 2024
John Rush’s voice in public audio — every appearance, attributed to the second.
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Appearances
The Startup Ideas Podcast · I can't believe he shared these $1M+/year startup ideas · 12 Jun 2024
podcast
uh you know sas tools made by french people in france right for example so i think moving forward the quantity will be so large that directories will have to find more filters because like now people don't want to go to a place where they have everything they rather want to go to place that has fewer items than too many so i so one way to do this is find directory that's
working really well in the US, and just find a country where there is no directory like that. And it's easy to find. You just Google. The best thing about directories is that the whole resource is in Google. You just search for something, and if you don't see good result on the top, you go for it. And so that's how you test it.
You find good directories in bigger countries, and you search in the other language, like let's say in French. And if it doesn't exist on top of the Google results, you build it. And then of course you have to solve the reputation problem, et cetera. But usually it is solvable over time.
Like if you work on directory, you start learning the topic, you start learning the tools, you start making podcasts with founders of all these tools, for example. Like there are a lot of easy ways to actually gain reputation within segment.
Yeah, yeah, exactly. Because there are a lot of people who don't speak English in those countries. Actually, most people don't. And people say, those who don't speak English, they are not in tech. It's not true. A lot of people speak only French or prefer French and they build within there and they have large market too.
And eventually at some point they go international when things go bigger, right?
I mean, the best part about the Rectress is that most people don't appreciate is that it's very little tech. So it's easy. The building part is really easy. Like in the Rocket Internet, they had to put a lot of money into that. And here it's like, if there's one thing you could do where you don't need money, but you need your own time, That's a directory, right?
Because it needs time to make the quality of the content good and promote it. But it doesn't need time for building it, which is like it just needs a little bit of time comparing to SaaS tools.
Yeah, so the second idea about directories is that it's not a particular directory. It's just a method that I apply myself very often. And it just works. I mean, it works so well that I feel it can't be true that it just works almost every time. When you search for a keyword on Google Ad Planner, It's a free tool, like it's ads.keywordplanner or something like that.
And you search for keywords around random topics and then you find a keyword that has high traffic and then you search for that keyword on Google and... only blog posts are shown on the top, that's the idea. Like you just build a directory around that and Google really likes directories and eventually you will get to the top too. So it's kind of soulless.
So you don't pick the idea that you like, but you can actually pick the ideas you like and test them for traffic. But overall, when I do that, I don't use any of my own judgment. Because then I tend to pick the idea that's not so good. It has little traffic, but I think it's good. And my intuition never works. And that's the thing. I think with director ideas, intuition always fails.
Because when you test, it turns out the opposite. So in my directories, all directories I had high hopes for, they failed. And those I didn't have hopes for failed. And I think the reason is that if I have high hopes, a lot of people also have high hopes for the same directory because it's kind of, I'm an average of the society. And whatever I think, most likely a lot of other people think.
So we can all build the same thing. So this is the idea. Just use technical method, like find keyword with high traffic, find
search for it if it doesn't have any directory on the first page of google go and build it and you can do that for 10 ideas like it's cheap it's fast if you do for 10 ideas and then you drop seven and you push harder on three how do you come up with the keywords like how do you know what are the keywords that are highly trafficked yeah so it is uh it's boring i ask chat gbt
I give you the real one. So I want to have a directory. So usually I launch directories to help my other SaaS tools to bring traffic. And then I have this couple of dev tools, like I have DevHunt and FloatUI. And I want to drive traffic there. So I want to build a directory for developers. So I just asked ChatGPT. I said, I have this and this, and I want this audience. Give me 20 ideas.
and gave me 20 ideas, and then I just tested all 20, and one was great. So it feels like a steal. It feels a bit boring. Sometimes it's too easy, but it works. It works. I think a lot of the times founders think that things have to be hard. I think things don't have to be hard, but you have to do the right things. But doing the right things is hard, right? So that's kind of the thing.
Yeah. Thanks for having me here.
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