John Siracusa

And the color-coordinated keyboards and feet, like, it's kind of hard to tell in the pictures, because as people point out, like, white balance adjusting of your eyes-wise, you're like, well, all the keyboards are white, aren't they?

No, they're not.

The pink laptop has a pink keyboard.

The citrus or yellowish citrus laptop has a citrus keyboard.

It's easier to tell on the Indigo one, because that's very dark, and you can see that it has a darker keyboard, but...

And also the rubber feet that are on the bottom, they're not black.

All the rubber feet on the MacBook Air and the MacBook Pros are black.

These are color coordinated.

So they match.

So that's a nice touch.

That's where some of the money went.

And as Jason Snell points out, the Apple logo on the back of the screen is not a shiny logo, but it's like embossed, like inset.

And the shiny logos, the way those are done, and Apple talks about this a lot in their videos, I believe even for the MacBook Air are...

They cut out an Apple logo shape and then they sort of inset like wood inlay a different material.

That shiny thing is inlaid into there and they have to make it obviously like a wood inlay.

You have to exactly match the hole to the thing you're putting in the hole.

So it's seamless.

So you don't see a gap around any part of it.

Oh my God.

And that's hard to do.