John Siracusa

And they do it.

I don't know if I knew that.

um i i don't know if they do that in all the models or just some of them but i remember they had a video about it because what they have to do like they're you know obviously when you manufacture things there are variances so what they do is they punch out the apple logo shaped holes and then they have the shiny apple logos that are going to them and there's variability and they essentially have to match up pairs like okay this hole exactly matches this particular logo god

you know, like, cause that's, that's what you have to do.

Cause there are tolerances and they want them to fit exactly.

And it's not like you're, you know, so you just have, you get a very, but you get a distribution curve of the holes and you get a distribution curve of the inserts and then you just match them up.

And that is time consuming and expensive.

You want to save money on a laptop.

Don't do that.

Just,

carve away a little bit of material and there's your apple logo and that's why these are not shiny but are instead inset i would assume that is a cost-saving measure and not so much the cost of the shiny insert but the cost of like the time and labor to do that expensive and it's computer control like the matching it's not humans like holding it up and trying to put it in or whatever but like that's expensive so that's where they save some money here

environment on this one 60% recycled content the highest percentage of any Apple product 90% recycled aluminum 100% recycled cobalt in the battery 45% renewable energy across the supply chain and as we alluded to before price $599 for the 256 no touch ID model or $499 for education and for the one with touch ID and a 512 gig SSD it's $699

those prices are lower than some people expected.

But like when we have that big long session of like, where can you remove price from this thing?

They removed it every possible place.

They could place it.

We didn't even think of like, did you think removing the indicator light from the, from the camera?

Apparently that saves money because you don't have to deal with that circuitry.

You don't have another light, uh, removing touch ID, but only from some of the models.

I don't think we would have guessed that, but in hindsight, it makes some sense because in some contexts you don't need touch ID or you don't want it, or it's not important.