John Siracusa

But yeah, we do feel like sometime early in this year, we will see the M5 Pro and M5 Max MacBook Pros, just not today as we record.

So based on the headline, everyone's like, oh no, if you love Sony TVs, now they're dead.

TCL is taking them over and they'll just be TCL TVs.

But if you read, you know, two paragraphs into any of the announcements, you realize, oh, Sony's still going to be selling Sony TVs.

It's just that they're having this partnership with TCL.

And yes, TCL is 51% and they'll have 49%.

So TCL will technically be in control, but they'll still be Sony products.

With Sony's all existing Sony proprietary stuff going into them.

And the reasons behind why they might want this partnership are complex and have to do with manufacturing stuff.

And we'll get to some of TCL's announcements from CES in a little bit.

But I'm actually not too broken up about this.

It just seems like a sort of a business reality for Sony.

And it's probably a good deal for them because TCL has...

uh lots of manufacturing capacity and some interesting new technology they're coming out with uh and that's what sony needs apparently uh i mean sony has been contracting out this assembly of its televisions for a long time now they're just changing the arrangement i believe sony's also part also as part of this deal like sony's receivers and stuff are going to be part of this as well uh and the final thing i'll say before i uh do an aside on tv tech is that um

This is like a memorandum of understanding or whatever.

Like many things can go wrong that will make this deal not happen sometime between now and 2027 when they're supposed to start doing business.

So maybe you won't get regulatory approval.

Maybe the deal will fall apart.

So stay tuned.

This is not a thing that has happened yet, but this is just a thing that these two companies say that they want to happen.