John Siracusa

And I think this is a good time to take a couple steps back and look at where we are in the television technology market to see how this deal might fit into it.

And this is from the perspective of like...

I don't know, technology enthusiasts, right?

There's the TV market is huge.

Most people buy inexpensive televisions and like the, the sort of enthusiast level of the market does trickle down to that lower end of the market where the action is happening is on the high end, right?

So that's what I'm interested in.

That's what most TV nerds are interested in.

And on the high end for the past many, many years,

The the market has been focused on, you know, sort of competition between two different ways of making good TVs divided by whether or not you can turn on individual pixels.

Every time someone talks to me about TV online, I always say that I demand per pixel lighting control.

That is obviously the technically best way to form a nice picture, which is that you can turn individual pixels on and off.

And you're thinking, doesn't every TV do that?

Doesn't every monitor do that?

What are you even talking about?

Well, lots of televisions and lots of monitors to make a single pixel turn on have to turn on a huge amount of light behind that single pixel.

Studio display turns on the entire backlight.

If you just want one pixel to be turned on.

All the other pixels are trying mightily to prevent the backlight from going through, but there is just one giant backlight.

And if you make a black screen with a white pixel in the middle of it, the entire backlight is on.

And the screen is trying to not let you see any of it except for that one white pixel.