John Siracusa

We'll eventually see the car, but this is the weirdest car rollout I've ever seen.

It's going to show us the chassis, then pieces of the interior, and then in 2026, we'll show you the car.

Yeah, this was basically like the reason you're seeing this.

There's a web page of Ferrari, but also Love From did basically press like they invited press to come into this room where they show all the things.

It's very much like an Apple press event where everything's set up on little tables and stuff.

And you can, you know, and you have to talk to the creators.

And, you know, it's it's a very Apple style press event.

I don't know why you're apologizing to me, but the second I saw this, I knew exactly what I thought of it, but I'm like, well, hold off.

Maybe you just haven't.

And then I watched all the videos and all the things or whatever, and just my opinion got stronger and stronger.

And it's founded in... Remember we talked about CarPlay Ultra, whatever it's called?

I think it was just CarPlay Ultra.

We talked about it a lot and trying to figure out what's the deal with this where Apple takes over all the screens in your car and you have to collaborate with the car vendor and they have a way to customize it or whatever.

I'm like...

How is this going to work?

And do car vendors want their car?

Like, how are they going to make it look like Aston Martin or like whatever company and stuff?

And the pitch for directly from Apple's mouth of what is the deal with CarPlay Ultra is we have this product.

And if you use this product, the whole idea is we will make something that is a blend of your brand and Apple's brand.

So 50-50, I guess, maybe Apple would think, or 51-49 or whatever, but like that's the pitch.