John Siracusa

Instead of just having a blue backlight with color filters that are imperfect, now we can crank up the color volume with these RGB backlights.

In fact, some of them don't just have RGB behind there.

They have RGB backlights and some of them add a yellow RGBY or a cyan RGBC backlight regions.

very complicated.

Uh, the, the war of words at CES was very hot because some people are like, well, if you do that, like then you, you have your RGB backlight region and you decided this backlight is going to be orange, but now you have some pixels that didn't need any orange.

And then we're getting a little bit of orange bleed through.

So your colors are all muddied because you're not able to control the colors, the individual pictures you're just putting this back.

Anyway, it's very complicated.

Um, Sony is out there, uh, with its own sort of

Not particularly consistent idea of how to make a good TV because for a while they were selling essentially the best TV in the world for years and years.

But at a certain point, somebody decided this is not going to be our flagship TV, even though everyone keeps saying it's the best TV in the world.

How about we make this other TV our best TV?

Because we think it's better to have brighter TVs that are less expensive than there's less bright TV.

with the OLED stuff, and they would say, yeah, we still sell those OLEDs, and they're still pretty good.

This is the reason the A95L, which was their flagship, became the Bravia 8 II, which is not their flagship, even though it's still their best TV, because they wanted to sell LCD TVs with backlight regions on them because they could get brighter and they were cheaper.

And this is complicated by the fact that the only company in the world, I believe, that makes QD OLED screens is Samsung.

And the other big company in the world that makes OLED screens that are not QD OLED is LG.

And now they make the tandem OLED screens that don't have white subpixels in them.

And there's probably other OLED makers.

I'm not sure if they make them at TV size.