John Siracusa

What they'll do instead is they'll go through this Apple interface and this Apple interface will essentially erase and smooth over all the services below it so that what people think they're doing is that whenever they want to watch TV, they launch the Apple TV app and there's all their stuff, right? And that actually is a struggle for control between Netflix and Apple.

What they'll do instead is they'll go through this Apple interface and this Apple interface will essentially erase and smooth over all the services below it so that what people think they're doing is that whenever they want to watch TV, they launch the Apple TV app and there's all their stuff, right? And that actually is a struggle for control between Netflix and Apple.

They both want to be the place where you go to begin with because being in that position gives you power, right? Just ask Google. Websites exist out there, but the fact that people will go to Google first to get to a website to the point where instead of typing, you know,

They both want to be the place where you go to begin with because being in that position gives you power, right? Just ask Google. Websites exist out there, but the fact that people will go to Google first to get to a website to the point where instead of typing, you know,

amazon.com they'll type amazon.com into the google search box instead of the address brother go to google.com type amazon.com into the search all right being that top level of the funnel has a huge amount of value and in this battle between netflix wanting to be the top level of the funnel for the people who just have one streaming service and it's netflix and apple wanting to be the top level of the funnel i kind of feel like i don't want to give apple the

amazon.com they'll type amazon.com into the google search box instead of the address brother go to google.com type amazon.com into the search all right being that top level of the funnel has a huge amount of value and in this battle between netflix wanting to be the top level of the funnel for the people who just have one streaming service and it's netflix and apple wanting to be the top level of the funnel i kind of feel like i don't want to give apple the

any more control over any more funnels than they already have for two reasons. One, we've seen what it's like when they have control over the top-level stuff, exclusive control with like the App Store. They're not very nice about it, right? And two, I don't like the Apple TV interface. I don't want that to be the top level to anything.

any more control over any more funnels than they already have for two reasons. One, we've seen what it's like when they have control over the top-level stuff, exclusive control with like the App Store. They're not very nice about it, right? And two, I don't like the Apple TV interface. I don't want that to be the top level to anything.

I think Netflix makes it easier to find stuff and organize stuff. I have complaints about both of them. But, like, it's not as so clear-cut as, like, I just want to be able to buy Kindle apps in the Kindle e-book, Kindle e-books in the Kindle app. That's just such a clear win. It's all in the Amazon family. There's no exchange of control. Amazon already controls all Kindle books like that.

I think Netflix makes it easier to find stuff and organize stuff. I have complaints about both of them. But, like, it's not as so clear-cut as, like, I just want to be able to buy Kindle apps in the Kindle e-book, Kindle e-books in the Kindle app. That's just such a clear win. It's all in the Amazon family. There's no exchange of control. Amazon already controls all Kindle books like that.

There's no structural change there, right? But... Netflix holding strong and saying, we think we have the power to not be subsumed into the Apple thing, specifically because it's Apple wanting to be the top of the funnel and specifically because their top level of the funnel, I think is cruddy. I'm kind of rooting for Netflix here. And I know people don't want it.

There's no structural change there, right? But... Netflix holding strong and saying, we think we have the power to not be subsumed into the Apple thing, specifically because it's Apple wanting to be the top of the funnel and specifically because their top level of the funnel, I think is cruddy. I'm kind of rooting for Netflix here. And I know people don't want it.

Like, people who use Apple TV, the top-level one, are like, oh, Netflix, you're the only holdout. Why can't you get with the program? But as someone who does not like that program, I kind of wish more people would not be subsumed by the Apple thing, because I think their interface is terrible, and I don't want to give them any more power. I don't know.

Like, people who use Apple TV, the top-level one, are like, oh, Netflix, you're the only holdout. Why can't you get with the program? But as someone who does not like that program, I kind of wish more people would not be subsumed by the Apple thing, because I think their interface is terrible, and I don't want to give them any more power. I don't know.

Maybe this is, like... Maybe I'm the minority here, but I kind of feel like most people... The people who are enthusiastic users of the Apple TV interface to watching stuff are specifically the very Apple-focused nerds that are in our tiny circle. And that most people don't even know that app exists. Or if they did, wouldn't know what it's used for.

Maybe this is, like... Maybe I'm the minority here, but I kind of feel like most people... The people who are enthusiastic users of the Apple TV interface to watching stuff are specifically the very Apple-focused nerds that are in our tiny circle. And that most people don't even know that app exists. Or if they did, wouldn't know what it's used for.

And I think, Casey, a lot of them are much more like you just described. That's where you go to watch Severance.

And I think, Casey, a lot of them are much more like you just described. That's where you go to watch Severance.

or ted lasso and otherwise you go to netflix or hulu or whatever they don't even know that you can go there and watch stuff that's on hulu or whatever it just doesn't because it's not like connecting the things up or whatever it's just i feel like that is a narrow market and i don't want that to be any more prominent than it already is i kind of prefer the world that's why i have my apple tv setup my home button thingy or whatever takes me to the big grid of apps i launched the netflix app

or ted lasso and otherwise you go to netflix or hulu or whatever they don't even know that you can go there and watch stuff that's on hulu or whatever it just doesn't because it's not like connecting the things up or whatever it's just i feel like that is a narrow market and i don't want that to be any more prominent than it already is i kind of prefer the world that's why i have my apple tv setup my home button thingy or whatever takes me to the big grid of apps i launched the netflix app