John Siracusa

That whole control that Apple has over that has already warped the space in that way to drive away all of the people who did not want to give Apple a cut. We should accept that as the status quo, but just remember there was a time when Netflix actually did allow you to sign up right on your Apple TV, right inside the app, and they gave Apple 30% and they stopped doing that.

That whole control that Apple has over that has already warped the space in that way to drive away all of the people who did not want to give Apple a cut. We should accept that as the status quo, but just remember there was a time when Netflix actually did allow you to sign up right on your Apple TV, right inside the app, and they gave Apple 30% and they stopped doing that.

Is that the purity? Like, so unified interface is good. I'm in favor of that. I've been in favor of that for years. That whole episode about it on all hypercritical podcasts, like just having a single interface to television is good. But what I'm trying to say is there is power that comes associated with being that unified interface.

Is that the purity? Like, so unified interface is good. I'm in favor of that. I've been in favor of that for years. That whole episode about it on all hypercritical podcasts, like just having a single interface to television is good. But what I'm trying to say is there is power that comes associated with being that unified interface.

No matter who does it, it doesn't matter if Netflix is the unified interface, if Apple is, if Google is, if your TV vendor is, whoever presents a unified interface that subsumes all the other services, if they are successful in that endeavor at scale, it gives them tremendous power. I don't doubt that the idea behind the Apple TV app and connecting services is to provide a better user experience.

No matter who does it, it doesn't matter if Netflix is the unified interface, if Apple is, if Google is, if your TV vendor is, whoever presents a unified interface that subsumes all the other services, if they are successful in that endeavor at scale, it gives them tremendous power. I don't doubt that the idea behind the Apple TV app and connecting services is to provide a better user experience.

What I do doubt is if they were successful, that that power would not be leveraged to do bad things. And same thing with Netflix. If Netflix was able to successfully become the dominant thing and all the other streaming services went by the wayside, they would have tremendous power and probably also do bad things with it.

What I do doubt is if they were successful, that that power would not be leveraged to do bad things. And same thing with Netflix. If Netflix was able to successfully become the dominant thing and all the other streaming services went by the wayside, they would have tremendous power and probably also do bad things with it.

I think we've been spared that because Netflix is not massively dominant as it once was. The space is fairly well divided up into a couple of significant players. And I think those couple of significant players keep each other honest. That's kind of why I feel like Netflix will eventually bend on this one because they're not it's not it's not hubris. They're just it is.

I think we've been spared that because Netflix is not massively dominant as it once was. The space is fairly well divided up into a couple of significant players. And I think those couple of significant players keep each other honest. That's kind of why I feel like Netflix will eventually bend on this one because they're not it's not it's not hubris. They're just it is.

correctly surmising how much power they actually actually have but i feel like their power has been decreasing over time so at some point someone's going to look at this again and say can we afford to continue to not be in the apple app at some point i feel like that will flip back when they were the biggest by far and there was hardly any other popular streaming services they could afford to it was clear cut and they were like they did the apple thing which is like we don't need to go to ces why the hell would we go to ces we have our own things why would we why would we do that

correctly surmising how much power they actually actually have but i feel like their power has been decreasing over time so at some point someone's going to look at this again and say can we afford to continue to not be in the apple app at some point i feel like that will flip back when they were the biggest by far and there was hardly any other popular streaming services they could afford to it was clear cut and they were like they did the apple thing which is like we don't need to go to ces why the hell would we go to ces we have our own things why would we why would we do that

Oh, we'll just have one conference for all the technology. It's a great unifying experience. But all the Apple's like, no, we don't need to do that. Like people come to see our stuff. We don't need to be subsumed into CES, right? It's exactly the same thing. I don't think that's going to change with Apple because they continue to not need to go to CES.

Oh, we'll just have one conference for all the technology. It's a great unifying experience. But all the Apple's like, no, we don't need to do that. Like people come to see our stuff. We don't need to be subsumed into CES, right? It's exactly the same thing. I don't think that's going to change with Apple because they continue to not need to go to CES.

But Netflix, I think eventually, if trends continue, will correctly surmise that they are not big enough to stop this. And I do wonder, this is part of the mystery of this thing, what happened? Like, how did this integration happen? Clearly, this integration is like one feature toggle away from happening, right?

But Netflix, I think eventually, if trends continue, will correctly surmise that they are not big enough to stop this. And I do wonder, this is part of the mystery of this thing, what happened? Like, how did this integration happen? Clearly, this integration is like one feature toggle away from happening, right?

Who accidentally flicked the toggle? Is there a deal in the works? I feel like Netflix is getting to the point where they're going to have to end up doing this anyway. And I don't doubt the motivations of the people working on this featured app. I don't doubt the motivations of creating this featured Apple. It's not a pure power grab. It is, this is a better experience, right?

Who accidentally flicked the toggle? Is there a deal in the works? I feel like Netflix is getting to the point where they're going to have to end up doing this anyway. And I don't doubt the motivations of the people working on this featured app. I don't doubt the motivations of creating this featured Apple. It's not a pure power grab. It is, this is a better experience, right?

I fear what will happen if they are successful. Even just within the little world of Apple, what will happen if they're successful? Because I've seen what Apple does with power that it happens to acquire. It kind of, not like, you know, fell blank backwards into the App Store monopoly, but like... They didn't seek out to become what they are today, but they did get there.

I fear what will happen if they are successful. Even just within the little world of Apple, what will happen if they're successful? Because I've seen what Apple does with power that it happens to acquire. It kind of, not like, you know, fell blank backwards into the App Store monopoly, but like... They didn't seek out to become what they are today, but they did get there.