John Siracusa

And now maybe the tandem OLEDs from LG that don't have the white subpixel diluting your colors.

they're trying to go for you know color volume can we cover this entire volume of this color space and the color spaces are always shown as like a 3d thing because you've got rg and b in the three different dimensions so it's like this 3d shape filled with color and bt 220 is very big and inside that is p3 and way inside that is srgb or now rec uh rec 707 or whatever the t the plain standard ftb one anyway so

They're saying, we got these super quantum dots.

They're better than your quantum dots.

We don't have the weird colored backlight thing.

We don't have to do the processing to figure out what the hell color to make our RGB backlights.

We don't have the color bleed through.

We still do have the blooming thing because, you know, we don't have perfect lighting control, but whatever.

And part of the reason this is a big announcement is that TCL...

is I think the only company in the industry that has decided to do this.

Not because it's like, I don't think it's like exclusive tech to them, but like to do this, they basically had to either redo their existing factory or build a new one.

I'm not sure which they did, but like you have to change your entire LCD system

manufacturing line to do this and everyone else is like our current stuff is fine we don't want to bother with that but tcl decided to make the investment and now i believe they are the only company for now that is going to be putting out these super quantum dot things and these are the tvs most people buy most people buy don't buy oleds most people don't buy certainly don't buy qd oleds those tvs are very expensive people buy plain old lcd tvs because they're cheaper to manufacture and cheaper to buy now this x11 l tv with 100 of bt 2020 not a cheap tv

But, you know, in theory, as volumes increase, this technology will trickle down.

It is, you know, in theory, it is as cheap to manufacture as LCD screens that they're putting on RAM.

There are tiny OLED screens they're putting on RAM.

It's inexpensive to use this technology.

And so Sony is partnering with them.

In theory, they could have first dibs access to a monitor.

lcd non-per-pixel lighting control technology that nobody else has meanwhile just the year or two before this sony was like we've got our own rgb backlight look at our backlight we have all different colors here and we have this cool processing to figure out what color to make all the little backlight regions and they they did the thing i think i talked about on the show where they stripped off the layers of the tv so you would just see the backlight and say look you can kind of see what the picture is even just from the backlight it's like that's great sony i just look at it and roll my eyes and i say per pixel lighting control or bust um