John

That's a huge goal.

And especially the, the next shortage is,

It's not when, it's when this is going to happen because we see it.

It's happened twice now.

And it can happen again just very quickly if something goes wrong.

Oh, same with the green tip.

Invasion of Ukraine that hit a thing and, you know, it's an ammo ban.

I can't, I can't say anything to this.

My cute dress and heels don't show up very well.

No, I think I agree.

The market has really adjusted, but I also agree with what you're saying is like when you do a big launch,

Not everybody is going to be a door kicker.

Not everybody is going to wear tactical pants.

I think companies really need to start looking at their marketing and going, hey, we need to market to the average gun owner or the person who is just getting into this.

Because if I'm new to this, and guns can be scary to people, if I'm new to this and all the marketing I see is...

big muscular people or tactical, tactical people kicking in doors.

I'm going to be like, I can't do that.

Let's, this is down.

We are at that point where we are ready to wrap up before we go.

I can reach this.