Firearms Radio Network (All Shows)
State of The Second 119 – How AmmoSquared is Changing the Way Americans Buy Ammo (ft. AmmoSquared)
28 Jan 2026
Chapter 1: What is the main topic discussed in this episode?
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Welcome to Gun Owners of America, State of the Second Podcast. I'm Kaylee.
And I'm John, and I'm glad to welcome back our friends, Dan and Danielle from Ammo Squared. Guys, thank you for coming back on the show again. Thanks for having us.
Yeah, thank you so much for having us.
So... Do we need to do rapid fire? Why not? We're going to go into our first segment, rapid fire questions. We're going to ask you five questions. What is the number one selling caliber right now? Nine mil.
It's always nine mil.
That was a basic answer.
What is one firearms movie that you would make more realistic?
More realistic? Can we say realistic gun movies? The Way of the Gun and Heat are my top two.
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Chapter 2: How does AmmoSquared change the way Americans buy ammo?
It was a Shield and a Nighthawk, and that was it. Yeah.
So... And then you had, what, uh... We had a discussion as a group of friends a couple of weeks ago and talked about Calibers 224 Valkyrie. Remember Valkyrie? It was like everybody was popular. And then it died because nobody could get the barrel twist right. Yeah, they were... there was a long argument between one and six and a half and one and seven and a half.
And, uh, the one in six and a half was so fast that the projectiles were blowing up halfway down range because the projectiles just couldn't handle it. And it's weird. Like there as an industry and you guys from the ammo side, you, you guys want to see this innovation. A lot of people are calling for innovation and things like that. But then
If there's not a demand for a caliber and then you guys are like, three people call you and like, I want this. Well, now comes down to a business decision of do we really want to stock this? Is this something that's going to last? How many chamberings are there?
There has to be widespread adoption because if there's not... It just doesn't make sense to carry it, yeah.
We just added, I think, six ARC last year. So I think six ARC is kind of like 2.4 Valkyrie. Yeah. So it's kind of that... It's in the pillar, yeah.
Yeah, 6.5 PRC I'm a big fan of. Oh, yeah. I took it out to... 1200 yards. That was nice. It's a good, good round. Highly recommend. Uh, somebody sent me one. I had a rifle with it chambered in. I'm like, what am I going to do with this? Like six, five PRC. What is six, five PRC? Yeah.
Uh,
As a business having to be nimble around certain calibers and what's going on, besides your customers reaching out, and if you go at what threshold do you go, well, maybe this is something we should actually carry and do and see what it goes, or is it kind of like, okay, with this new caliber of the month, let's test the water, see how it goes, and then kind of go, all right, we're going to go full into this.
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Chapter 3: How has AmmoSquared expanded its services recently?
And I look at things more from what is, what would be in the best interest or in the mindset of a first time entrepreneur gun owner or a new gun owner who's starting to get more into practicing because, um, I feel like there's so many potential roadblocks and barriers to the lack of, of education of knowing, you know, what goes in my gun, you know, what is practice rounds versus defensive rounds.
And so one of the things that I love about your awesome platform is how, um, I don't want to say dumbed down, but how easy it is for someone who may not have any experience or very little experience in purchasing outside of maybe their first transaction at a gun store when someone said, oh, buy this. And they can go, okay, well, I have a 9mm and yes, I need...
you know defensive rounds and i need practice rounds and okay cool i'm i'm set up and then they can have it set to kind of auto ship and it's a nice little like way for individuals to feel confident about their purchasing and to take some of the the mental stress or the um the barrier to entry away from the actual transaction part to get people and encourage people to get out on the range.
Yeah. I mean, we, we definitely simplify the choices. Um, yeah, because you, you, you know, let's say most people's first purchase is typically a pistol, right. And, and, you know, depending on different things, they usually choose a nine millimeter.
And so, um, you know, you, you, you create an account with us and you look at nine millimeter and it's not like, you know, it doesn't say brand names. It says purpose, right. So, oh, I'm practice. Oh, self-defense, you know, subsonic. I don't know what that means, but But it does simplify it. And actually, a lot of first time gun owners really do love our service because of that.
Because also the, you know, there's always kind of that fear of looking dumb, right? And you shouldn't feel that way. But you know, if you're new to something, you don't know much, right? You don't even know what you don't know. And so it's a little bit of a relief to just go online, look at that, see the purpose of things.
Because if you're looking at, you know, any other e-commerce, you don't know the purpose of those rounds that you're buying. And so it really does simplify it for the newbie. And then also just for people who are okay with, you know, I just, I know what I'm going to use it for. Just send me that. And then breaking up percentages, right?
Because you're not, you don't want 100% self-defense rounds if you're going to be practicing, you know, you want to break it up.
So you set your budget and then you say, okay, well, I want, you know, 70% to go to practice because I know I need to be practicing, but also like 30% for self-defense so that I can stockpile that so that I'm, you know, I'm confident that I have things that I can use for self-defense. So it's really, it really does simplify it.
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Chapter 4: What are the current trends in ammunition calibers?
This is a feature, not a bug. I mean, way to move product. I mean, the product didn't exist yet, but way to...
And now you've made a bunch of them and nobody wanted them. But instead you've got people knocking down your door. It's an April Fool's joke, but like knocking down your door.
What a way to test market stuff. We've got an idea. We'll just keep doing it.
I found this out the hard way. So I made, I worked for a demo company and while I was there, I made a April Fool's joke. It was called the 45 Moab, the mother of all bullets. I basically took two 45 projectiles, put them on top of each other. It said it had the power of a 12 gauge. That's ridiculous.
the amount of phone calls we got the people wanting to buy it one of them was our mechanic for the truck we had for the company and he called and the guy who was working with him he's like you need to talk to this guy and i go what's up he goes i want to buy a thousand rounds of this 45 mil i'm like do you know what day it is and he goes april 1st i'm like yeah he goes Oh, I hate you. I'm sorry.
I'm so excited. I did a whole Instagram reel to reveal it with a Rick roll at the end where I was shooting in 1911 and nuclear, but the footage from the nuclear bomb happening in the background. And yeah, it didn't go over great, but it was, you're right. It did gauge it. Springfield was, they ended up making the Hell Cow.
I mean, insane.
Like it is.
Yeah.
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