John

Yeah, I mean, we've...

Gone are the days of specific marketing tactics.

We've seen there's certain marketing tactics we do, but we really need to get into that next generation of firearms owners that, like you said, the young mothers and things like that.

How do we tap into those potential new clienteles?

I mean, we talked about it before.

GOA has reached out to the Hispanic market with the Forza 2A.

You've got the Women's Empowerment Program with Empower 2A.

So how do we start branching out into different markets and segments as the year goes on?

Well, and that gets into a great topic that I like to talk about a lot is from the three of us in this room, we are what would be called gun people.

We own more than one gun.

is somebody who has a pistol for home or self-defense or concealed carry, a rifle for either hunting or home defense, or a shotgun for the same reason.

It's one to three guns.

It's the average gun owner.

I think that demographic is a growing demographic, and that's something that, as a whole, the industry needs to start looking into.

No, I think you're absolutely right.

And it's a whole shift in mentality, right?

where you previously, a lot of people were thinking, and we started seeing this during the pandemic, and you're taking your personal responsibility into your own hands.

And the culture shift and the mind shift now of, well, I need to be my own first responder comes very... And with the companies out there and things like that, we're seeing...

some of them take advantage of that shift and really build out a marketing plan where it comes to talking about the lifestyle and the change of mindset and how to do it.

The thing I want to, because I'm already reading the comments in my mind, rewind just slightly, is TikTok is a great platform to reach out to those younger audience.