John

What advice would you give out to people?

Because we're looking at a platform and people are going to comment away.

So I know you're saying this right now.

TikTok is so anti-gun and this and that.

How from a firearms company's perspective or just as a community perspective, how do we get that kind of content out there to bring in these people so they can absorb this content?

The thing I kind of want to touch on, you brought up something about metal and things like that.

And you and I...

When I went to go buy my first gun, that was a thing.

You looked up everything.

I know when you bought your first gun, it was more for you wanted your own personal protection.

It was value-driven.

Where do you find...

To reach these new audiences and things like that, you've got to find this combination of value-driven but the information that the consumer is looking for.

Because not a lot of people care about, oh, is it a melanite-coated slide with nitrite in barrel and cold hammer for everything.

I'm not going to die on that hill today.

But...

It's not, you could use buzzwords.

Those are buzzwords.

When it comes to the new consumer where they're educating themselves, they more want to, in my opinion, they're more looking for a value proposition because money's tight.

They're looking for a value proposition.